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Social Media Marketing For Dummies, 2nd Edition

Social Media Marketing For Dummies, 2nd Edition

Shiv Singh, Stephanie Diamond

ISBN: 978-1-118-06514-3

Apr 2012

408 pages


Get the last word on the most up-to-date social media marketing techniques

If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media sites best fit your business and how to take full advantage of them.

  • Explore the many aspects of social media, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans
  • Launch a campaign, develop a voice, reach your audience on key and niche platforms, and embrace the influencers
  • Identify social media sites that appeal to your target audience and learn which social platform works best for which objectives
  • Learn to monitor results and assess your program's effectiveness

This straightforward guide is exactly what busy marketers and entrepreneurs need to help them get up and running!

Introduction 1

Part I: Getting Social with Your Marketing 7

Chapter 1: Understanding Social Media Marketing 9

Chapter 2: Discovering Your SMM Competitors 31

Chapter 3: Getting in the Social Media Marketing Frame of Mind 53

Part II: Practicing SMM on the Social Web 73

Chapter 4: Launching SMM Campaigns 75

Chapter 5: Developing Your SMM Voice 95

Part III: Reaching Your Audience via Mainstream Social Platforms 111

Chapter 6: Finding the Right Platforms 113

Chapter 7: Exploring SMM Strategies for Facebook 127

Chapter 8: Marketing on Twitter 139

Chapter 9: Creating a YouTube Strategy 153

Chapter 10: Making foursquare Work for You 167

Chapter 11: Considering LinkedIn 175

Chapter 12: Viewing Google through a Different Lens 193

Chapter 13: Marketing via Niche Networks and Online Communities 203

Chapter 14: Accounting for the Influencers 219

Part IV: Old Marketing Is New Again with SMM 235

Chapter 15: Practicing SMM on Your Website 237

Chapter 16: Becoming an Authentic and Engaged Advertiser 255

Chapter 17: Building an SMM Mobile Campaign 271

Chapter 18: Energizing Your Employees for Social Media Marketing 293

Chapter 19: Applying Metrics to the SMM Realm 309

Chapter 20: Understanding Social Media Governance and Tools 329

Chapter 21: Moving Towards Real-Time Marketing 339

Part V: The Part of Tens 349

Chapter 22: Ten SMM Best Practices 351

Chapter 23: Ten Common SMM Mistakes 357

Chapter 24: Ten SMM-Related Must-Read Blogs 363

Chapter 25: Ten Top SMM Tools 367

Index 371

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