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Social Media Marketing For Dummies, 3rd Edition



Social Media Marketing For Dummies, 3rd Edition

Shiv Singh, Stephanie Diamond

ISBN: 978-1-118-98535-9 November 2014 432 Pages

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The fast and easy way to get the most of out social media marketing

Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more.

Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market.

  • Gives you an overview of your social media marketing choices
  • Covers giving social license to employees and metrics
  • Provides the latest trends in social media marketing
  • Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources

If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.

Introduction 1

Part I: Getting Started with Social Media Marketing 5

Chapter 1: Understanding Social Media Marketing 7

Chapter 2: Discovering Your SMM Competitors 29

Chapter 3: Getting in the Social Media Marketing Frame of Mind 51

Part II: Practicing SMM on the Social Web 71

Chapter 4: Launching SMM Campaigns 73

Chapter 5: Developing Your SMM Voice 93

Part III: Reaching Your Audience via Mainstream Social Platforms 109

Chapter 6: Finding the Right Platforms 111

Chapter 7: Exploring SMM Strategies for Facebook 125

Chapter 8: Marketing on Twitter 137

Chapter 9: Creating a YouTube Strategy 151

Chapter 10: Considering LinkedIn 163

Chapter 11: Viewing Google through a Different Lens 179

Chapter 12: Marketing with Pinterest 189

Chapter 13: Interacting with Tumblr 207

Chapter 14: Delving into Instagram 223

Part IV: Getting Your Message to Connectors 233

Chapter 15: Marketing via Niche Networks and Online Communities 235

Chapter 16: Accounting for the Influencers 249

Part V: Old Marketing Is New Again with SMM 265

Chapter 17: Practicing SMM on Your Website 267

Chapter 18: Becoming an Authentic and Engaged Advertiser 287

Chapter 19: Building an SMM Mobile Campaign 303

Chapter 20: Energizing Your Employees for Social Media Marketing 325

Chapter 21: Applying Metrics to the SMM Realm 341

Chapter 22: Understanding Social Media Governance and Tools 363

Chapter 23: Moving Toward Real-Time Marketing 373

Part VI: The Part of Tens 385

Chapter 24: Ten SMM-Related Must-Read Blogs 387

Chapter 25: Ten Top SMM Tools 391

Index 395