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Social Media Marketing For Dummies, Portable Edition

Social Media Marketing For Dummies, Portable Edition

Jan Zimmerman, Doug Sahlin

ISBN: 978-1-119-94542-0

Mar 2012

272 pages

Select type: Paperback


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Get into the social media mix with this portable guide!

Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line.

  • Find the business side — explore the variety of social media options and research where your target audience hangs out

  • Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity

  • Establish your presence — start a blog or podcast to build a following

  • Follow and be followed — find the right people to follow and get them to follow you

  • Fan out — showcase your company in a variety of social media channels

  • Follow up — use analytics to assess the success of your social media campaign

Open the book and find:

  • Tips for finding your target market

  • Step-by-step guidance for setting up a campaign

  • Lots of helpful technology tools

  • Tools for analyzing your success in each medium

  • When to move forward and when to pull back

Learn To:

  • Find your audience online and plan your social media campaigns

  • Choose the right tools to communicate with your customers

  • Use analytics to assess the performance of your social media campaigns

Introduction 1

Chapter 1: Making the Business Case for Social Media 7

Chapter 2: Plotting Your Social Media Marketing Strategy 33

Chapter 3: Managing Your Cybersocial Campaign 59

Chapter 4: Joining the Conversation 89

Chapter 5: Leveraging Search Engine Optimization (SEO) for Social Media 109

Chapter 6: Developing Your Strategic Mix 167

Chapter 7: Delving into Data 181

Chapter 8: Comparing Metrics from Different Marketing Techniques 207

Chapter 9: Tallying the Bottom Line 231

Index 253