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Social Media Marketing eLearning Kit For Dummies

Social Media Marketing eLearning Kit For Dummies

Phyllis Khare

ISBN: 978-1-118-03470-5

Mar 2012

304 pages

Select type: Paperback

Product not available for purchase


Publisher's Note- The online training portion of this product is no longer available.

Valuable kit teaches social media marketing to learners of all levels

If you want to master social media marketing, this valuable eLearning kit is just the ticket. This integrated course includes a full-color printed book and a Dummies interactive eLearning course on CD. You'll find a wealth of information and multiple ways to learn, including practice labs, videos, animation, numerous examples, and a host of Dummies hints and tips that make everything easier. Follow the material in order or jump in and out as you wish—you can learn at your own pace.

Helps self-motivated learners master social media marketing

  • Includes an easy-to-follow, full-color book; an interactive Dummies eLearning Course on CD that corresponds with the book
  • Highlights material with integrated audio and video instruction on CD that helps you learn via animations, screencasts, and more
  • Allows you to follow the material sequentially or choose separate sections at your own time and pace
  • Offers chapter summaries, practice exercises, discussions of concepts and essential terms, and much more

Social media marketing is a big topic and essential to today's marketplace. Get the skills and knowledge you need with Social Media Marketing eLearning Kit For Dummies.

CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.

Introduction 1

Lesson 1: Getting Started with Social Media Marketing 7

Lesson 2: Creating Your Strategic Marketing and Management Plan 35

Lesson 3: Social Media Marketing on Twitter 67

Lesson 4: Social Media Marketing on Facebook 109

Lesson 5: Social Media Marketing on LinkedIn 141

Lesson 6: Social Media Marketing on YouTube 179

Lesson 7: Social Media Marketing with Geolocation and Location Platforms 223

Lesson 8: Analysis and Calculation: Figuring Your Social ROI 247

About the CD 271

Index 275

End-User License Agreement 291

Downloadable PDF for Lesson 2: DailyTasksList
Downloadable PDF for Lesson 2: KnowYourCustomer
Downloadable PDF for Lesson 2: MindsetQuiz
Downloadable PDF for Lesson 8: SocialROIQuiz