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Social Media at Work: How Networking Tools Propel Organizational Performance



Social Media at Work: How Networking Tools Propel Organizational Performance

Arthur L. Jue, Jackie Alcalde Marr, Mary Ellen Kassotakis

ISBN: 978-0-470-40543-7 October 2009 Jossey-Bass 240 Pages


The definitive guide for using social media to build more effective organizations

Today's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness.

  • Offers practical advice for using social media (wikis, blogs, and social networking sites) to increase organizational effectiveness
  • Presents proven recommendations for building teams, accelerating learning, and fostering innovation by adopting social networking tools
  • Shows how to tap into the power of social networks to improve organizational performance
  • Demonstrates how social media will help organizations thrive for years to come by drawing on case studies from companies like Intel, Cisco, Nokia, and others

1. Social Media at Work 1

2. The Changing Landscape and What It Means to You 13

3. What Is Social Media, and How Does It Work? 41

4. Where Social Media Has an Impact 73

5. Examples from Trailblazers 99

6. Putting Social Media to Work: A Playbook 129

7. Looking to the Future 173

Notes 193

Acknowledgments 207

About the Authors 211

Index 215