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Social Media for Business: Foolproof Tips to Help You Promote Your Business or Your Brand



Social Media for Business: Foolproof Tips to Help You Promote Your Business or Your Brand

Linda Coles

ISBN: 978-0-730-34577-0 October 2017 264 Pages


The quick-and-easy guide to effective social media marketing

Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool. You'll learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and how to factor them into your strategy — as well as when to decide to transition toward or away from any specific platform.

Social media can help you expand your networks, engage with your customers and help you grow your business, but not all platforms work for all businesses. The best results come from directed effort and stellar execution, and this book shows you how to make it happen from setup to sale.

  • Learn where to focus your efforts for maximum gain
  • Discover the newest platforms, their demographics and their potential
  • Understand key changes that can affect the way you use major platforms
  • Build an effective social media presence that translates into business

Not every business needs a Facebook page, but every business does need some sort of online presence — and social media can be a high-impact, cost-effective way to reach thousands of potential customers. From building a profile to creating and curating content, Social Media for Business is packed with guidance every business owner needs.

Foreword ix

About the author xiii

Acknowledgements xv

Introduction xvii

Opening story xix

1 Social media — policy, plan and profitability 1

2 Facebook 31

3 LinkedIn 55

4 Twitter 83

5 YouTube 107

6 Instagram 121

7 Pinterest 135

8 Snapchat 143

9 Online etiquette 155

10 Email marketing 165

11 Podcasting 179

12 Google+ 187

13 Making your website work 195

14 Staying safe 209

15 Promoting yourself and getting results 217

Wrap 231

Appendix: Daisy’s social media plan 233

Index 237