Introduction: Special Event Fundraising—A Beginning.
A Few Definitions for Fundraising Special Events.
Seven Goals for a Successful Special Event.
Dinner à la Heart: A Creative Special Event.
Who Will Benefit from This Book?
How to Use This Book: An Overview.
Chapter 1: The Master Event Timetable (METT).
The Master Event Timetable (METT).
To Do This Week: The METT in Action.
Master Event Timetable Applied to Dinner à la Heart.
Chapter 2: Choosing the Event.
Do Not Pass Go—Should the Organization Have an Event?
Key Elements for Executing a Special Event.
Choosing a Special Event.
Five Models for a Special Event.
Chapter 3: Monetary Goals and Budgets.
Key Elements to Consider When Putting Together the Special Event.
Calculating Revenue Sources.
Estimating Attendance: Calculating Minimum Revenue.
What Items Make Up Gross Revenue?
Packaging of Premium Tables and Advertisements.
Underwriters and Sponsors.
Revenue Considerations for Events in Smaller Communities.
Mastering Revenue and Expense Items.
Putting It All Together.
Computer Spreadsheets and Databases: Keeping the Event and the Budget on Track.
Chapter 4: Recruiting Volunteer Leadership for Your Event.
First Enlist the Stakeholders.
Agency Governing Board.
Agency Development Committee.
The Event Chair and Agency Professional.
Who’s on First?
The Community-Wide Event Committee.
Volunteers and Communication.
A Case Statement for Special Events.
Chapter 5: Networking in the Community.
The Community-Wide Event Committee—The Marketing Team.
Committee Information Kit and the Agenda for the Committee Meeting.
Underwriting the Event: Corporate Sponsorship.
Chapter 6: On the Internet: Plan an Event Online Real Quick!
Building the Structure.
An Input Screen.
The Marketing Process.
Save That Date.
A Very Clever Invitation.
In Internet Reminder.
An Actual Strategic Plan.
Chapter 7: Marketing.
Definition and Introduction to Special Event Marketing.
Identifying the Market.
Segmenting, Targeting, and Positioning.
Key Marketing Words and Actions.
A Special Event Marketing Plan.
A Special Event Marketing Plan—Example.
Riding the Internet Wave.
Getting Your Message to the Media.
Chapter 8: Special Event Administration.
The First Concerns: Location, Food, and Service.
Negotiating Points in Contracts.
Event Staffing Requirements.
Don’t Be Stingy with Servers.
Designing the Site: Where to Place the Tables and Podiums.
Printing and Printers.
Additional Considerations: Decorations, Additional Administrative Concerns.
Chapter 9: The Final Weeks to Event Day.
Master Event Timetable Introduction,
Motivational Techniques for Event Committee Members.
The Hot-Prospect Scenario.
More Motivational Techniques for Event Committee Members,
Reception and Check-In Desk.
Setting the Pace for the Event.
The PDQ Checklist.
Chapter 10: The Big Day: Why Success Is in the Details.
The Final Countdown.
Event Day—Time Line.
Chapter 11: Thank You and Goodbye!
Always Say Thank You.
How to Say Thank You.
Professional Organizations for Nonprofit Agencies.