Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
Introduction: Numbers and Their Meaning: Kansas City, Missouri.
The Enduring Impact of the Great Recession on Our Values and on Consumerism.
1 The New American Frontier: Detroit, Michigan.
"Indestructible Spirit"—The Values of Optimism, Resiliency, and Opportunity.
2 Don't Fence Me In: Dallas, Texas.
"Retooling"—The Values of Self-Reliance, Faith, and Betterment.
3 The Badge of Awesomeness: Boston, Massachusetts.
"Liquid Life"—The Values of Nimbleness, Adaptability, and Thrift
4 An Army of Davids: Tampa, Florida.
"Cooperative Consumerism"—The Values of Community, Collaboration, and Respect.
5 Block Party Capitalism: Brooklyn, New York.
"From Materialism to What's Material"—The Values of Character, Authenticity, and Performance.
6 The Quality of the Lion: Las Vegas, Nevada.
Reinventing Business Models and Corporate Culture to Rebuild Trust.
7 The Citizen Corporation: Dearborn, Michigan.
How Large Institutions Are Becoming Truly Public Companies.
8 Innovation Nation: San Francisco, California.
America as an Emerging Market for Values-Led Ideas.
Coda: The Takeaway: Los Angeles, California.
Ten Ways the Modern Enterprise (and Individual) Can Thrive in the Post-Crisis Age.
About the Authors.
‘Through indepth observation, expert interviews and unique market data… describes the new “value-driven economy” and what it means for business.’ (Ethical Corporation, September 2010).
Spend Shift offers 10 “take-aways spelling out the traits of the new America... It's a handy list for marketers and business managers” – The Wall Street Journal
“A timely look at how the economic malaise has affected how and what consumers buy” – The Washington Post
“Nothing and Everything — What Consumers Expect from The New Normal” – The Huffington Post
“Is this the future of commerce?” -- Fast Company
“The post-crisis consumer is a much different person. Consumers are making amends for their sins of credit and have become disciples of debit. They’re simplifying and spending money that truly empowers and adds value to them while shedding the glitter and the bling.” -- Forbes
“If you recognize that you might have made a Spend Shift, want to explore what values other than frugality are being embraced by your kindred spirits coast to coast, or want to know how various companies and brands are making a very intentional effort to prioritize values over profits, Spend Shift breaks these national trends down to a very relatable, human scale while still providing a heavy dose of education about this major change in our collective consciousness around consumption.” – The Boston Globe
“How We Shop – A New Revolution”--CNBC