Skip to main content

Spiral Dynamics: Mastering Values, Leadership and Change

Spiral Dynamics: Mastering Values, Leadership and Change

Don Edward Beck, Christopher Cowan

ISBN: 978-1-118-77915-6

Dec 2014

352 pages



Spiral Dynamics introduces a new model for plotting the enormous economic and commercial shifts that are making contemporary business practice so complex and apparently fragmented. Focusing on cutting-edge leadership, management systems, processes, procedures, and techniques, the authors synthesize changes such as:

  • Increasing cultural diversity.
  • Powerful new social responsibility initiatives.
  • The arrival of a truly global marketplace.

This is an inspiring book for managers, consultants, strategists, and leaders planning for success in the business world in the 21st century.

Related Resources


Contact your Rep for all inquiries


Part I: Overview of Spiral Dynamics:.

1. Different Times Produce Different Minds.

2. The Nature of MEME systems.

3. The Mind of the Spiral.

Part II: The Dynamics of the Spiral's MEME's:.

4. Change and the Spiral.

5. The Dynamics of Leadership.

6. Spiral Wizardry.

7. Spiral Alignment: Streaming Visions into Reality.

8. Spiral Integration: Power and Precision in Organization Design and Transformation.

Part III: The Spiral Wizard's Field Manuel: .

9. Beige: Survival Sense. The Instinctive MEME.

10. Purple: KinSpirits. The Clannish MEME.

11. Red: PowerGods. The Egocentric MEME.

12. Blue: TruthForce. The Purposeful MEME.

13. Orange: StriveDrive. The Strategic MEME.

14. Green: HumanBond. The Relativistic MEME.

15. Stepping Over to the Second Tier. Yellow: FlexFlow. The Systematic MEME.

16. The Second Tier, A Second Step. Turquoise: GlobalView. The Holistic MEME.

Part IV: Global Order and Chaos on the Dynamic Spiral:.

17. Global Awakenings: 'New World Order' (and Chaos).

Resources for Spiral Wizards

  • presents a new framework for understanding the dynamic forces at work in human affairs – business, personal lives, education, and even geopolitics;

  • focuses on cutting-edge leadership, management systems, processes, procedures, and techniques;

  • synthesizes changes such as: increasing cultural diversity; powerful new social responsibility initiatives; the arrival of a truly global marketplace;

  • adds power and precision to the theory of human systems and the 21st century leadership;

  • meshes UK biologist Richard Dawkins' concept of ""memes"" with Gravesian ""value systems"" and lays out a very specific Tool Kit for managing the deepest differences in people;

  • demonstrates how, by applying the right tools at a base level rather than to surface symptoms, any bright, curious human being can, quite simply, change the world.