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Starting a Business All-In-One For Dummies



Starting a Business All-In-One For Dummies

Consumer Dummies

ISBN: 978-1-119-04908-1 April 2015 600 Pages


All the practical advice you need for starting a business

Starting a business? Don't sweat it! Reflecting today's unique opportunities and challenges, Starting a Business All-In-One For Dummies is packed with everything you need to manage your personal and business risks and successfully navigate your first year in business. Written in plain English and packed with simple, step-by-step instructions, it shows you how to start up your dream business from scratch, write a winning business plan, secure financing, manage your risks successfully, navigate your first year of operation, and much more!

The information inside is amassed from 11 bestselling For Dummies books, covering everything from franchising and home-based businesses to bookkeeping, accounting, branding, and marketing. If you're a go-getter looking for a way to launch a great idea and be your own boss, Starting a Business All-In-One For Dummies prepares you to beat the odds and become successful in your sector.

  • Covers proven strategies on successfully branding and marketing your business
  • Includes step-by-step guidance on keeping on top of the books
  • Provides coverage of employee engagement and motivating employees
  • Offers helpful hints for overcoming obstacles in starting a business

Whether you're an aspiring entrepreneur or an expert looking to innovate, Starting a Business All-In-One For Dummies is the only reference you'll need to start a business from the ground up.

Introduction 1

Book I: From Idea to Reality 5

Chapter 1: Your Business in Context 7

Chapter 2: Refining and Defining Your Business Idea 27

Chapter 3: Creating a Business Model 45

Chapter 4: Finding Your Target Market 63

Chapter 5: Considering a Franchise 79

Book II: Planning for Your Business 97

Chapter 1: Writing a Business Plan 99

Chapter 2: Finding the Funding 115

Chapter 3: Setting Your Franchise’s Wheels in Motion 135

Chapter 4: Starting a Home]Based Business 163

Chapter 5: Creating a Website for Your Business 191

Chapter 6: Starting with the Right Legal Structure 221

Book III: Managing Your Finances 235

Chapter 1: Setting Up the Books 237

Chapter 2: Understanding Your P&L 263

Chapter 3: Working with Cash Flow and Staying Solvent 287

Chapter 4: Controlling Costs and Budgeting 321

Chapter 5: Satisfying the Tax Man 357

Book IV: Managing Your Business 363

Chapter 1: Tackling the Hiring Process 365

Chapter 2: Setting Goals 383

Chapter 3: Embracing Corporate Social Responsibility 395

Chapter 4: Managing with Technology 405

Chapter 5: Developing Employees Through Coaching and Mentoring 415

Chapter 6: Delegating to Get Things Done 431

Book V: Marketing and Promotion 443

Chapter 1: Optimizing Your Marketing Program 445

Chapter 2: Strengthening Your Marketing Strategy 461

Chapter 3: Taking Stock of Your Business Image 477

Chapter 4: Forging Your Brand 491

Chapter 5: Creating Marketing Communications That Work 507

Chapter 6: Social Marketing: Facebook, Pinterest, Twitter, and Blogs 525

Index 537