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Starting a Business For Dummies, UK Edition, WHS Travel Edition

Starting a Business For Dummies, UK Edition, WHS Travel Edition

Colin Barrow

ISBN: 978-1-119-97440-6

May 2011

272 pages

Select type: Paperback


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Build a business that survives and thrives in any economy

Economists are predicting a bright future ahead for business start-ups. But with big changes underway in the business and economic landscapes, doing business in a post-recession world will pose new challenges while offering exciting new opportunities. This edition of the start-up classic shows you how to build a business agile and sturdy enough to weather any storm.

Packed with instructive real-life examples and links to hundreds of valuable resources, Starting a Business For Dummies gives you what you need to make the leap from employee to successful entrepreneur with confidence.

  • Take the first steps – business start-up guru Colin Barrow walks you through your first steps, from testing and developing your idea to writing a winning plan, getting start-up money and beyond

  • Built to last – everything you need to manage and grow your new business, including branding and marketing, hiring and firing, budgeting and bookkeeping

  • The lay of the land – Barrow guides you through the new business and economic landscapes

Open the book and find:

  • How to structure your business

  • The keys to writing a winning business plan

  • Where to look for and how to land funding and business support

  • Proven tricks for successfully marketing your wares

  • The smartest ways to find, recruit and manage the best staff

  • How to keep your business humming at peak efficiency and profitability

Learn to:

  • Find funding and business support in challenging times

  • Control costs, increase margins and learn budgeting for beginners

  • Be better prepared for economic ups and downs

  • Use the latest technology efficiently and profitably and create an online presence


Part I: Getting Started.

Chapter 1: Preparing for Business.

Chapter 2: Doing the Groundwork.

Chapter 3: Can You Do the Business?

Chapter 4: Testing Feasibility.

Part II: Making and Funding Your Plan.

Chapter 5: Structuring Your Business.

Chapter 6: Preparing the Business Plan.

Chapter 7: Getting Help.

Chapter 8: Finding the Money.

Chapter 9: Marketing Your Wares.

Part III: Staying In Business.

Chapter 10: Employing People.

Chapter 11: Operating Effectively.

Chapter 12: Keeping Track of Finances.

Chapter 13: Doing Business Online.

Part IV: The Part of Tens.

Chapter 14: Ten Pitfalls to Avoid.

Chapter 15: Ten People to Talk to Before You Start.