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Starting a Business on For Dummies

Dan Matthews, Marsha Collier

ISBN: 978-1-119-99763-4 April 2011 348 Pages


Starting a Business on For Dummies covers all the essentials an eBay user or budding entrepreneur needs to start a money-making venture by trading on It features straight-talking advice on every aspect of starting and growing a successful business, including; setting-up shop, running successful auctions, delivering goods, keeping customers happy, and maximising profits.

Part I: Getting Serious About

Chapter 1: Using to Launch Your Business.

Chapter 2: Business Basics.

Chapter 3: Essential Tools.

Chapter 4: Practising Safe Selling.

Chapter 5: Opening a Shop, Virtually.

Part II: Setting Up Shop.

Chapter 6: Stocking Your Shop.

Chapter 7: Knowing Your Merchandise.

Chapter 8: Establishing a Base: Your Web Site.

Part III: Serious Business!

Chapter 9: Software Built for Online Auctions.

Chapter 10: Money and Sense: Budgeting and Marketing Your Auctions.

Chapter 11: Jazzing Up Your Auctions.

Chapter 12: Providing Excellent Customer Service.

Chapter 13: Money Matters.

Chapter 14: Delivering on Your Promise.

Part IV: Your Admin.

Chapter 15: Going Legit.

Chapter 16: Practising Safe and Smart Record-Keeping.

Chapter 17: Building an Back Office.

Part V: The Part of Tens.

Chapter 18: Ten Successful (and Happy) eBay Sellers and Their Stories.

Chapter 19: Ten Strategies to Sell Your Stuff Successfully.

Appendix A: Glossary.

Appendix B: The Hows and Whys of a Home Network.


"....Also just published specifically for, rather than the US version, is the Dummies guide to Starting a Business on, which covers topics including: setting-up shop, running successful auctions, delivering goods, keeping customers happy and maximising profits..." (The Times Online, May 2006)

"...worth a look whether you want to operate a sideline or a full-blown business..." (The Guardian, June 2006)