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Starting and Running a Business All-in-One For Dummies, 2nd UK Edition

Starting and Running a Business All-in-One For Dummies, 2nd UK Edition

Colin Barrow (Editor)

ISBN: 978-1-119-97527-4

Oct 2011

748 pages


Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit.

With Starting and Running a Business All-In-One For Dummies, 2nd Edition , you'll discover how to:

  • Identify new business opportunities
  • Put together a business plan
  • Find the money you need to get started
  • Keep track of your finances -bookkeeping and forecasting
  • Find, manage and retain good employees
  • Deal with the legal aspects of running a business
  • Market and sell your product
  • Use new technology
  • Grow and expand your business
Introduction 1

Book I: Planning Your Business 5

Chapter 1: Preparing for Business 7

Chapter 2: Being Your Own Boss 17

Chapter 3: Can You Do the Business? 35

Chapter 4: Starting Your Business Plan 45

Chapter 5: Establishing Your Starting Position 57

Chapter 6: Researching Your Customers, Competitors and Industry 75

Book II: Sorting Out Your Finances 95

Chapter 1: Finding the Money 97

Chapter 2: Figuring Out Financials 121

Chapter 3: Cash Flows and the Cash Flow Statement 147

Chapter 4: Forecasting and Budgeting 167

Book III: Finding and Managing Staff 191

Chapter 1: Staying on the Right Side of the Law 193

Chapter 2: Finding Person Friday – Advertising and Interviewing 205

Chapter 3: Employing People Successfully225

Chapter 4: Disciplining and Dismissing Staff 239

Chapter 5: Paper Money, Money Paper – Payslips and Deductions 253

Chapter 6: Inspiring Employees to Better Performance 265

Chapter 7: Coaching and Development 281

Chapter 8: Being an Expert at Performance Appraisal and Management 293

Book IV: Keeping on Top of the Books 307

Chapter 1: Satisfying the Tax Inspector 309

Chapter 2: Completing Year-End Payroll and Reports 317

Chapter 3: Getting Down to Bookkeeping Basics 331

Chapter 4: Controlling Your Books, Your Records and Your Money 345

Chapter 5: Producing a Profi t and Loss Statement 361

Chapter 6: Developing a Balance Sheet 375

Book V: Marketing and Advertising Your Wares 387

Chapter 1: Taking a Closer Look at Customers 389

Chapter 2: Marketing Your Wares 403

Chapter 3: Writing a Marketing Plan 429

Chapter 4: Brochures, Press Ads and Print 447

Chapter 5: Signs, Posters and More 467

Chapter 6: Public Relations and Word of Mouth 485

Chapter 7: Planning Your Business Website 497

Chapter 8: Choosing and Equipping Your New Online Business 511

Chapter 9: E-marketing 547

Book VI: Growing and Improving Your Business 571

Chapter 1: Thinking Strategically 573

Chapter 2: Managing More than One Product 595

Chapter 3: Improving Performance 625

Chapter 4: Franchising for Growth 639

Chapter 5: TV and Radio Ads (Or Your Own Show!) 645

Chapter 6: Becoming a Great Manager 661

Index 677