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Strategic Innovation: Embedding Innovation as a Core Competency in Your Organization



Strategic Innovation: Embedding Innovation as a Core Competency in Your Organization

Nancy Tennant Snyder, Deborah L. Duarte

ISBN: 978-0-787-97194-6 September 2003 Jossey-Bass 240 Pages


Strategic Innovation offers a flexible, customizable template that managers, executives, and business leaders can use to introduce an effective innovation strategy throughout their organization. The authors, Nancy Tennant Snyder and Deborah L. Duarte, provide the tools needed to craft a workable strategy for embedding innovation as a core competency across an enterprise. Instead of innovation for innovation's sake, the authors offer a proven business-focused way to change a culture from point-in-time innovations from a few to a continuous pipeline of innovations from everywhere and everyone.

Based on the real-life example of Whirlpool a solid company with a significant track record and global reach—Strategic Innovation shows how the world's largest appliance company put innovation in place as a core competency. During this process, Whirlpool transformed itself from a quality producer of appliances to a customer-focused company that strategically embeds innovation throughout the organization. Filled with challenges and struggles, and ultimately successful results, the Whirlpool story can help any organization develop a successful innovation strategy. Written as a practical guide, the book contains in each chapter a variety of hands-on resources including checklists and worksheets. Strategic Innovation offers the tools, ideas, and approaches needed for transforming an organization to a company where anyone and everyone can contribute to the organization's prosperity—through innovation.

Exhibits and Worksheets xi

Foreword xiii
Gary Hamel

Preface xv

Acknowledgments xxi

The Authors xxiii

1 Introduction: Innovation as a Core Competency 1

2 Reinventing the Wheel 23

3 Vision and Goals 42

4 Leader Accountability and Development 59

5 Culture and Values 80

6 Resource Creation: Open Markets for Funds, Ideas, and Talent 100

7 Knowledge Management and Learning Systems: Democratizing Innovation 123

8 Integrating Strategic Communications with Change Management 143

9 Rewards and Recognition: The Informal Embedment Category 162

10 Measurement and Reporting Systems and Systems Alignment 179

Epilogue 199

References 204

Index 206

"The book is packed with WOW and HOW." (South Florida Sun-Sentinel "Biz Books", September 15, 2003)