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Strategic Management: Concepts and Cases

Strategic Management: Concepts and Cases

Jeffrey H. Dyer, Paul Godfrey, Robert Jensen, David Bryce

ISBN: 978-0-470-93738-9

May 2016

504 pages

In Stock

$183.95

Description

Designed for the Strategic Management course, Strategic Management: Concepts and Tools for Creating Real World Strategy by Jeff Dyer, Paul Godfrey, Robert Jensen, and David Bryce will make your life easier. This text delivers an insightful and concise introduction to the concepts of strategy with a strong mix of professional applications drawing on the authors' personal experiences. Acting as consultants for your classroom, the authors developed this product in a manner that helps to spark ideas, fuel creative thinking and discussion, and introduce innovative learning technologies that aids students.

Related Resources

Section I. Overview

Chapter 1: What is Strategy?

Section II: External Environment

Chapter 2: External Environment Analysis: Opportunities and Threats

Section III: The Nature of Business Unit Competitive Advantage

Chapter 3: Internal Analysis: Finding a Firm’s Resources and Capabilities

Chapter 4: Cost Advantage

Chapter 5: Differentiation Advantage

Section IV: Corporate Level Strategies

Chapter 6: Corporate Strategy

Chapter 7: Vertical Integration and Outsourcing

Chapter 8: Strategic Alliances (Cooperative Strategies)

Chapter 9: International Strategies

Section V: Strategy in Dynamic Environments

Chapter 10: Innovative Strategies and Business Models

Chapter 11: Competitor Interaction

Section VI: Making and Implementing Strategy

Chapter 12: Strategy Implementation

Chapter 13: Corporate Governance and Ethics

Chapter 14: Strategy and Social Value Organizations

Casebook

Case 1: Walmart: Creating & Sustaining Competitive Advantage

Case 2: Coke and Pepsi: Competing for Leadership in the Beverage Industry

Case 3: Intel A: Dominance in Microprocessors

Case 4: Southwest Airline: Flying High with Low Costs

Case 5: Harley Davidson: Growth Challenges Ahead

Case 6: Intel B: The MacAfee Acquisition

Case 7: How Sourcing Helped Propel Nike to the Top in Athletic Footwear

Case 8: AT&T and Apple Strategic Alliance

Case 9: Samsung: Overtaking Philips, Panasonic, and Sony as the Leader in Consumer Electronics

Case 10: New Business Models from Netflix, Redbox, Hulu and others in Home Movie Entertainment

Case 11: Smart Phone Wars

Case 12: Lincoln Electric in 2013

Case 13: Four Ethical Vignettes

Case 14: Safe Water Network

Additional Cases:

Walmart vs. Amazon.com (recommended for Ch 1, 3, 4, 11)

Skype: Competing with Free (for Ch 10, 4, 11)

Sears: In Need of a Turnaround Strategy (for Ch 13)

  • Approachable Style: The writing style of Strategic Management is aimed at making a professor’s life is easier because students aren’t moaning about the dryness, detached nature and dullness of the textbook. This matters because students are making conscious (and unconscious) judgments about the professor’s ability and character through their choice of text and other materials. Who wants to walk into a class where students are already exasperated by slogging through readings that aren’t enjoyable?

  • Tools to Conduct Strategic Analysis: Tools, like Industry Analysis, Experience Curve, and Net Promoter Score, empower students and help cement their understanding of the foundational concepts of strategic management. These are tools the authors have utilized while working at Bain, McKinsey, CSC, and continue to use while consulting or conducting training workshops at companies like Microsoft, Prudential, LG Electronics, Proctor and Gamble, Lennox, Johnson and Johnson, Lilly, Blue Cross/Blue Shield, Ford, AT&T, General Mills, Sony, and Harley Davidson.

  • Animated Executive Summary Videos: A series of innovative white-board animations engages students and brings concepts to life. A collaboration between the authors and Brigham Young University’s Center for Teaching and Learning, these videos allow students to engage with the material through multiples mediums.

  • Cases Students Need: The cases, written by the author team dovetail specifically with chapter concepts, are not only current, but are also comprised of a broad array of companies and strategic issues. Most offer analyses that can be done by students, which gives them the opportunity to put the strategy tools to use and again, foster empowerment by helping to build their confidence and decision-making skills.

  • Contemporary Real-World Examples: Rich stories and cases contributed by the authors and industry professionals enable students to critically engage with the complexities of the real world. Organizations featured range from large, well-known brands to small, entrepreneurial startups. Each is chosen to illustrate the concepts in a multitude of environments.

  • Improved Performance: Various surveys and data over the years have shown students who are engaged learn more and rate professors and courses higher when engaged. The features (mentioned above) of this text drive this sort of engagement.

  • WileyPLUS Learning Space: WileyPLUS Learning Space is an easy way for students to learn, collaborate, and grow. With WileyPLUS Learning Space, students create a personalized study plan, assess progress along the way, and make deeper connections as they interact with the course material and each other.

  • Through a combination of dynamic course materials and visual reports, this collaborative learning environment gives you and your students immediate insight into strengths and problem areas in order to act on what’s most important.