DescriptionDesigned for the Strategic Management course, Strategic Management: Concepts and Tools for Creating Real World Strategy by Jeff Dyer, Paul Godfrey, Robert Jensen, and David Bryce will make your life easier. This text delivers an insightful and concise introduction to the concepts of strategy with a strong mix of professional applications drawing on the authors' personal experiences. Acting as consultants for your classroom, the authors developed this product in a manner that helps to spark ideas, fuel creative thinking and discussion, and introduce innovative learning technologies that aids students.
Section I. Overview
Chapter 1: What is Strategy?
Section II: External Environment
Chapter 2: External Environment Analysis: Opportunities and Threats
Section III: The Nature of Business Unit Competitive Advantage
Chapter 3: Internal Analysis: Finding a Firm’s Resources and Capabilities
Chapter 4: Cost Advantage
Chapter 5: Differentiation Advantage
Section IV: Corporate Level Strategies
Chapter 6: Corporate Strategy
Chapter 7: Vertical Integration and Outsourcing
Chapter 8: Strategic Alliances (Cooperative Strategies)
Chapter 9: International Strategies
Section V: Strategy in Dynamic Environments
Chapter 10: Innovative Strategies and Business Models
Chapter 11: Competitor Interaction
Section VI: Making and Implementing Strategy
Chapter 12: Strategy Implementation
Chapter 13: Corporate Governance and Ethics
Chapter 14: Strategy and Social Value Organizations
Case 1: Walmart: Creating & Sustaining Competitive Advantage
Case 2: Coke and Pepsi: Competing for Leadership in the Beverage Industry
Case 3: Intel A: Dominance in Microprocessors
Case 4: Southwest Airline: Flying High with Low Costs
Case 5: Harley Davidson: Growth Challenges Ahead
Case 6: Intel B: The MacAfee Acquisition
Case 7: How Sourcing Helped Propel Nike to the Top in Athletic Footwear
Case 8: AT&T and Apple Strategic Alliance
Case 9: Samsung: Overtaking Philips, Panasonic, and Sony as the Leader in Consumer Electronics
Case 10: New Business Models from Netflix, Redbox, Hulu and others in Home Movie Entertainment
Case 11: Smart Phone Wars
Case 12: Lincoln Electric in 2013
Case 13: Four Ethical Vignettes
Case 14: Safe Water Network
Walmart vs. Amazon.com (recommended for Ch 1, 3, 4, 11)
Skype: Competing with Free (for Ch 10, 4, 11)
Sears: In Need of a Turnaround Strategy (for Ch 13)
- Approachable Style: The writing style of Strategic Management is aimed at making a professors life is easier because students arent moaning about the dryness, detached nature and dullness of the textbook. This matters because students are making conscious (and unconscious) judgments about the professors ability and character through their choice of text and other materials. Who wants to walk into a class where students are already exasperated by slogging through readings that arent enjoyable?
- Tools to Conduct Strategic Analysis: Tools, like Industry Analysis, Experience Curve, and Net Promoter Score, empower students and help cement their understanding of the foundational concepts of strategic management. These are tools the authors have utilized while working at Bain, McKinsey, CSC, and continue to use while consulting or conducting training workshops at companies like Microsoft, Prudential, LG Electronics, Proctor and Gamble, Lennox, Johnson and Johnson, Lilly, Blue Cross/Blue Shield, Ford, AT&T, General Mills, Sony, and Harley Davidson.
- Animated Executive Summary Videos: A series of innovative white-board animations engages students and brings concepts to life. A collaboration between the authors and Brigham Young Universitys Center for Teaching and Learning, these videos allow students to engage with the material through multiples mediums.
- Cases Students Need: The cases, written by the author team dovetail specifically with chapter concepts, are not only current, but are also comprised of a broad array of companies and strategic issues. Most offer analyses that can be done by students, which gives them the opportunity to put the strategy tools to use and again, foster empowerment by helping to build their confidence and decision-making skills.
- Contemporary Real-World Examples: Rich stories and cases contributed by the authors and industry professionals enable students to critically engage with the complexities of the real world. Organizations featured range from large, well-known brands to small, entrepreneurial startups. Each is chosen to illustrate the concepts in a multitude of environments.
- Improved Performance: Various surveys and data over the years have shown students who are engaged learn more and rate professors and courses higher when engaged. The features (mentioned above) of this text drive this sort of engagement.
- WileyPLUS Learning Space: WileyPLUS Learning Space is an easy way for students to learn, collaborate, and grow. With WileyPLUS Learning Space, students create a personalized study plan, assess progress along the way, and make deeper connections as they interact with the course material and each other.
Through a combination of dynamic course materials and visual reports, this collaborative learning environment gives you and your students immediate insight into strengths and problem areas in order to act on whats most important.