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Strategic Planning Kit For Dummies, 2nd Edition

Strategic Planning Kit For Dummies, 2nd Edition

Erica Olsen

ISBN: 978-1-118-17849-2 October 2011 384 Pages




Think and act strategically every time

In today's business environment, strategic planning stresses the importance of making decisions that will ensure an organization's ability to successfully respond to changes in the environment and plan for sustainable viability. Providing practical, field-tested techniques and a complete 6-phase plan, Strategic Planning Kit For Dummies shows you how to make strategy a habit for all organizations, no matter the size, type, or resource constraints.

Strategic Planning Kit For Dummies is for companies of all types and sizes looking to build and sustain a competitive edge, set up an ongoing process for market assessment and trend analysis, and develop a vision for future growth. This revised edition includes: new and updated content on planning for both the short and the long-term; crucial information on succession planning; help preparing for the unexpected using scenario planning and agile strategy; strategies for implementing change and integrating strategic plans successfully by involving all staff members; and more.

  • The supplementary CD lays out a comprehensive, 6-phase, step-by-step program, complete with downloadable spreadsheets, charts, checklists, video links, and more
  • Provides value for any business or entrepreneur looking to improve efficiency, focus, and competitive edge
  • Includes practical, field-tested techniques

Strategic Planning Kit For Dummies gives today's business owners and upper-level management the tools and information they need to think and act strategically in order to more effectively weather current economic storms while planning for future growth.

Introduction 1

Part I: Kicking Off Your Strategic Planning Process 7

Chapter 1: What Is Strategic Planning Really?  9

Chapter 2: Why Strategic Planning Works 23

Chapter 3: Getting Set Up for Successful Planning 35

Part II: Determining Your Core DNA and Envisioned Future 53

Chapter 4: Identifying Your Strategic Issues 55

Chapter 5: Focusing on What You Do Best 75

Chapter 6: Developing Your Mission, Values, and Vision 91

Part III: Sizing Up Your Current Situation 111

Chapter 7: Assessing Your Business and Its Capabilities 113

Chapter 8: Seeing Your Business through Your Customers' Eyes 131

Chapter 9: Researching the Market to Find New Customers 147

Chapter 10: Identifying Your Opportunities and Threats 169

Part IV: Mapping Your Organization's Path to the Future 191

Chapter 11: Strategizing for Growth and Sustainability 193

Chapter 12: Establishing Your Strategic Objectives, Goals, and Actions 211

Chapter 13: Putting Your Plan into Action 237

Part V: Living and Breathing Your Plan 261

Chapter 14: Execute, Execute, Execute: Putting Your Plan to Work 263

Chapter 15: Scenario Planning: Answering the What Ifs 283

Chapter 16: Value-Creating Strategies for Entrepreneurial Organizations 295

Chapter 17: Sustainability for the Social Sectors 305

Part VI: The Part of Tens 319

Chapter 18: Ten Tips to Keep Your Strategic Plan from Hitting the Shelf 321

Chapter 19: Ten Ways to Ruin Your Strategy Meetings and How to Avoid Them 325

Chapter 20: Ten Ways to Maintain Momentum in Your Planning Process (And Life)  331

Appendix: About the CD 335

Index 343