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Strategy Express, 2nd edition

Strategy Express, 2nd edition

John Middleton, Bob Gorzynski

ISBN: 978-1-841-12707-1 April 2006 Capstone 130 Pages


In Stock



Strategy Express is the fast track route to mastering the essential aspects of strategy. It covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen. It gives examples and lessons from benchmark companies, including Sony, eBay, Tesco, and Apple, as well as ideas from the smartest thinkers in the strategy field. It includes a glossary of key concepts and a comprehensive resources guide. Strategy Express lays bare a complex and commonly misunderstood subject so you can master the concepts and apply the thinking... fast.
01 Introduction to Strategy.

02 Definition of Terms: What is a Strategy?

03 The Evolution of Strategy.

04 The E-Dimension.

05 The Global Dimension.

06 The State of the Art.

07 Strategy in Practice.

08 Key Concepts and Thinkers.

09 Resources.

10 Ten Steps to Making Strategy Work.

Frequently Asked Questions (FAQs).

About the Authors.