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Strategy Express: Strategy 03.01



Strategy Express: Strategy 03.01

John Middleton, Bob Gorzynski

ISBN: 978-1-841-12286-1 December 2001 Capstone 132 Pages


Fast track route to mastering all aspects of strategy

Covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen

Examples and lessons from benchmark companies, including Encyclopaedia Britannica, Sears, Seven-Eleven Japan and ideas from the smartest thinkers

Includes a glossary of key concepts and a comprehensive resources guide

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Introduction to Express Exec

Introduction to Strategy

Definition of terms: What is a Strategy?

The Evolution of Strategy

The E-Dimension

The Global Dimension

The State of the Art

Strategy in Practice

Key Concepts and Thinkers


Ten Steps to Making Strategy Work

Frequently Asked Questions (FAQs)

About the Authors