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Strategy in Transition

Strategy in Transition

Richard A. Bettis (Editor)

ISBN: 978-1-405-11849-1 January 2005 Wiley-Blackwell 320 Pages


Out of stock



The bursting of the ‘dotcom bubble’ and the terrorist attacks of September 11, 2001, have brought into question received wisdom about strategy. This volume reviews the lessons to be learnt from these events, and proposes that, as a result, strategy in the twenty-first century will have to develop along new lines.

Comprising a series of outstanding contributions by experts in the field, the collection focuses on changes that are occurring in how strategy is viewed, formulated and analysed, and looks forward to the future of strategic management. It discusses the emergence of new modes of thinking, new models, and new processes, and lays foundations on which strategy can build in future.

List of Contributors.

Introduction to Strategy in Transition (Richard A. Bettis).

1. Incumbent’s Adaption and Capability Building on the Internet: Empirical Tests of Innovativeness in the US Banking Industry (Carmen Weigelt).

2. Competitive Advantage, Knowledge Assets and Group-Level Effects: An Empirical Study of Global Investment Banking (Boris Durisin and Greg von Krogh).

3. Happy Kids and Mature Losers: Differentiating the Dominant Logics of Successful and Unsucessful Firms in Emerging Markets (Krzysztof Oblój and Michael G. Pratt).

4. A Strategic Perspective on Capital Structure: The Implications of Trying to be an Innovator (Jonathan P. O’Brien).

5. The Value of Managerial Learning in R&D (Paolo Boccardelli, Alessandro Grandi, Mats G. Magnusson, and Raffaele Oriani).

6. The Paradox of Social Capital: Structural, Cognitive and Relational Dimensions (Linda F. Edelman, Michael Bresnen, Sue Newell, Harry Scarbrough and Jacky Swann).

7. Strategic Innovation in Financial Services (Laura A. Costanzo).

8. The Role of Organizational Culture in the Corporate Branding Process at Silicon Valley Firms (Stanley J. Kowalczyk).

9. Intangible Capital in Industrial Research: Effects of Network Position on Individual Inventive Productivity (Jukka-Pekka Salmenkaita).

10. The Impact of Intangible Resources: How Organization Reputation and Employee Know-How Affect Performance (Alice C. Stewart and Henry Y. Zheng).

11. The Fall of a Silicon Valley Icon: Was Apple Really Betamax Redux (Joel West).


"Richard Bettis is one of the great contributors to current strategic thinking. This book highlights the key issues that are driving recent strategy research in complex and uncertain business environments. It helps us to understand why innovation, adaptation, learning and the management of intangible resources are at the heart of managerial decision-making for the 21st century." Susan Segal-Horn, The Open University

Introduction to Strategy in Transition offers a collection of 12 excellent articles from Strategic Management Society's International Conference held in San Francisco. Papers included in Professor Bettis' book represent cutting edge contributions to the strategy literature with enduring implications for both academics and executives. Saeed Samiee, University of Tulsa

  • Reviews lessons to be learnt about strategy from the bursting of the ‘dotcom bubble’.

  • Looks at the implications for strategy of the events of September 11, 2001.

  • Proposes that strategy in the twenty-first century will have to develop along new lines.

  • Discusses new modes of thinking, new models, and new processes.

  • Lays foundations on which future strategy can be built.