DescriptionFrom the Social Enterprise Alliance, the organization dedicated to building a robust social enterprise field, comes Succeeding at Social Enterprise. This practical guide is filled with the best practices, tools, guidance, models and successful cases for leaders (and future leaders) of social ventures and enterprises. A groundbreaking work, it brings together the knowledge and experience of social enterprise pioneers in the field and some of today's most successful social entrepreneurs to show what it takes to implement and run an effective social venture or organization. Succeeding at Social Enterprise focuses on real life examples, lessons learned and the core competencies that are needed to run a social venture in a nonprofit, highlighting such skills as managing and leading, business planning, marketing and sales, and accounting.
Praise for Succeeding at Social Enterprise
""This is a must read for anyone starting or growing a social enterprise. The lessons learned offer valuable, practical and real insights from pioneers in the field. The frameworks and tools presented can be implemented immediately to help drive success and expand your social impact.""
—Kriss Deiglmeier, executive director, Center for Social Innovation, Stanford Graduate School of Business
""By successfully weaving together the best thinking and advice from a diverse set of our field's leading experts and practitioners, Succeeding at Social Enterprise will be the new 'must have' handbook for Social Enterprise.""
—Jed Emerson, www.BlendedValue.org
""This is a timely book needed for a movement that's taking off. The leading thinkers and top practitioners in this book make today's pressing issues clear to both the novice and the experienced social entrepreneur.""
—Kevin Jones, founding principal, Good Capital
""Written by the nation's leading experts on starting, building and leading a successful social venture, this book is a profoundly important contribution to the growing body of literature on social entrepreneurship. No other book brings to bear this kind of business experience, practical advice and wisdom on the challenges of creating and sustaining a social enterprise.""
—David Roll, founder, Lex Mundi Pro Bono Foundation
Part 1 Start-Up and Structure.
Chapter 1 Aligning Mission and a Social Venture (Keith Artin, Chief Operating Officer, TROSA, Inc.).
Chapter 2 Doing Good Versus Doing Well: Balancing Impact and Profit (Kevin Lynch, President, Rebuild Resources, and Julius Walls Jr., Chief Executive Officer, Greyston Bakery).
Chapter 3 Business Planning for Enduring Social Impact (Andrew Wolk, Founder, Root Cause).
Chapter 4 Aligning Staff and Board Around a Venture: Sometimes It's Best to Ask for Forgiveness Rather Than Permission (Wendy K. Baumann, President and Chief Visionary Officer, WWBIC, and Julann Jatczak, Vice President and Chief Operating Officer, WWBIC).
Chapter 5 The Life Cycle of Social Enterprise Financing (Jeannine Jacokes, Chief Executive Office, Partners for the Common Good, and Jennifer Pryce, Senior Investment Officer, Nonprofit Finance Fund and Calvert Foundation).
Part 2 Methods.
Chapter 6 Product or Service Development (Mark Loranger, President and Chief Executive Officer, Chrysalis).
Chapter 7 Image, Advertising, and Communications (Martin Schwartz, President, Vehicles for Change).
Chapter 8 Generating Sales Through Great Customer Service (Martin Schwartz, President, Vehicles for Change).
Chapter 9 Advocacy and Social Enterprise (Charles King, Founder and President of Housing Works, Inc.).
Chapter 10 Innovation and Technology Strategies (Sean Milliken, Executive Director; Clam Lorenz, Vice President, Operations; Oktay Dogramaci, Chief Technology Officer; Nancy Chen, Product Director, all at MissionFish).
Chapter 11 Building a Performance Measurement System: Using Data to Accelerate Social Impact (Andrew Wolk, Founder, Root Cause).
Chapter 12 Value Versus Waste: Leaning the Enterprise (Kevin Lynch, President, Rebuild Resources, and Julius Walls Jr., Chief Executive Officer, Greyston Bakery).
Part 3 Leadership.
Chapter 13 Good Board Governance Is a Good Business Practice (Sonia Pouyat, M.S.W., kidsLINK).
Chapter 14 Leading Change (Deborah Alvarez-Rodriguez, President and CEO, Goodwill Industries of San Francisco, San Mateo and Marin Counties).
Chapter 15 Leadership Succession (Jim Schorr, Clinical Professor of Management, Vanderbilt University Owen School of Management, Founding Director, Vanderbilt Center for Business & Society).
Chapter 16 Scaling Back or Shutting Down the Venture (Gerry Higgins, Chief Executive Officer, CEiS, and James Finnie, senior Business Adviser, CEiS).