Preface: Unearthing the Secrets.
A Note on Names.
1. Eye to the Horizon: Cultivating a Vision and Thriving Through Crisis.
2. Getting Smart: Hands-On Versus the Hallowed Halls.
3. Market-Bound: Excelling at Sales and Marketing.
4. Doing Unto Others: The Crucial Customer Relationship.
5. Choosing Up Sides: Getting the Right People in Place.
6. Fishing Lessons: Empowering Your Most Valuable Asset.
7. Around the Edges: Honing an Efficiency Mentality.
8. The Big Picture: Getting What You Came For.
Conclusion: Barn Raising.
Appendix: Research and Interview Methodology.
About the Author.
—About.com, April 11, 2010
"Erik Wesner's new book, "Success Made Simple: An Inside Look at Why Amish Businesses Thrive," might have been titled "How to Succeed in Business Without Really Being Amish." This fascinating and engagingly written book spells out the principles that guide Amish business owners, based on interviews with 60 Amish CEOs employing about 400 people in various enterprises."
—LancasterOnline.com, April 10, 2010
"How can a people whose preferred mode of transportation is a horse and buggy do so well in the modern marketplace? That question intrigued Erik Wesner, a former sales manager. His exploration of the Amish approach to business can be found in his fascinating book Success Made Simple: An Inside Look at Why Amish Businesses Thrive. Despite the group's insular nature, Wesner was able to live and work among its members for three years. ‘We're not going to become Amish,’ he says, ‘but I think some of the cultural values that the Amish display consistently are things that non-Amish people can adopt and incorporate.’"
—Time magazine, April 8, 2010
Articles, excerpts, slideshows, and mentions with the author also from:
—MSNBC Live with David Shuster, April 2, 2010
—Slideshow, FastCompany.com, April 1, 2010
—Michael Dresser, Business Talk Radio, March 23, 2010
—Q&A, The New York Post, March 22, 2010