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Superior Product Development: Managing The Process For Innovative Products

Superior Product Development: Managing The Process For Innovative Products

Clement C. Wilson, Michael E. Kennedy, Carmen J. Trammell

ISBN: 978-1-557-86509-0

Jan 1996

276 pages

Select type: Paperback

In Stock

$49.95

Description

Superior Product Development presents lessons learned by actual firms whose high-value, robust and timely products have been technical and market successes.
1 Introduction.

2 The Product Development Process.

3 Product Ideas.

4 Customer Future Needs Projection.

5 Technology Selection and Development.

6 Final Product Definition and Project Targets.

7 Product Design and Evaluation.

8 Marketing and Distribution Preparation.

9 Manufacturing Systems Design.

10 Product Manufacture, Delivery and Use.

11 Leading and Organizing Product Development.

Discussion Questions.

  • Presents lessons learned from a long-term study of firms whose products have been technical and market successes
  • Provides a process template for professionals and a project handbook for students
  • Interdisciplinary approach covers the design, manufacturing, and marketing aspects of product development
  • Broad scope covers the process from product idea through to customer use.