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Sustainable Business: A One Planet Approach

Sustainable Business: A One Planet Approach

Sally Jeanrenaud (Editor), Jean-Paul Jeanrenaud (Editor), Jonathan Gosling (Editor)

ISBN: 978-1-119-33797-3

Dec 2016

456 pages

Select type: E-Book

$42.50

Description

What is a ‘one planet’ approach to sustainable business? Why is it important? What are businesses doing to achieve sustainability? What do business leaders need to learn?

Sustainable Business: A One Planet Approach is a textbook for contemporary business. Recognizing the realities of global sustainability challenges, this book covers the knowledge, frameworks and techniques that will underpin emerging solutions to those challenges. Published in association with WWF (The World Wide Fund for Nature) Sustainable Business is an ideal basis for students at both undergraduate and postgraduate level looking to master an understanding of the relationship between sustainability and business. Edited by three influential figures from sustainable business education, and co-authored by several leading academics, this book offers a wealth of insight and interpretation into new ways of doing business that have a positive impact on people, planet and prosperity.

In addition to the many case studies and real-life examples included throughout the book, lecturer slides and recommended web links will be available.

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Preface

About the Authors

Foreword
Yolanda Kakabadse, President of WWF

1 Challenging
Sally Jeanrenaud & Jean-Paul Jeanrenaud

1.1 Stories about the Future

1.2 Planet

1.3 People

1.4 Profit

1.5 Power

1.6 Conclusion: The Case for Change

References

2 Changing
Sally Jeanrenaud & Jean-Paul Jeanrenaud

2.0 Changing from the Outside-In and the Inside-Out

2.1 Business

2.2 Economy

2.3 Self

2.4 Transformations

2.5 Conclusion: Metamorphosis

References

3 Leading
Jonathan Gosling & Prasad Kaipa

Introduction

3.0 Sustainability and Leadership

3.1 What is Leadership?

3.2 Some Nagging Questions about Leadership

3.3 Bringing it All Home: How to Conduct Yourself in Leadership

Summary

References

4 Valuing
Catherine Cameron

Introduction

4.0 The Limits to GDP and GNP as Measures of Value

4.1 The Range of Alternative Measures and Current Practice

4.2 Rethinking Growth

Summary

References

5 Collaborating
Ward Crawford

Introduction

5.0 Images of Working Together

5.1 Choosing Collaboration

5.2 The Theory and Practice of Collaboration

5.3 Managing Collaborative (Dis)Agreement

Summary

References

6 Strategizing
Nadya Zhexembayeva & Judith Jordan

Introduction

6.0 Oil, Water, and a Touch of Hurricane Katrina: The New Business Reality

6.1 Searching for a Disappeared Resource? Check your landfill

6.2 The Strategic Challenge of Sustainability: Stakeholders are calling

6.3 Strategic Responses: What Strategies Have Businesses Adopted? What More Can They Do?

Summary

References

7 Organizing
Morgen Witzel

7.0 Organizations and Sustainability

7.1 Motivating People

7.2 Organizational Culture

7.3 Requisite Knowledge

7.4 The Employer Brand

Summary

References

8 Investing
Rory Sullivan

Introduction

8.0 Mechanics of Influence: How do Investors Influence Companies?

8.1 What is Responsible Investment?

8.2 So What Can Responsible Investment Deliver?

8.3 Conclusion

Summary

References

9 Innovating
John Bessant & Palie Smart

Introduction

9.0 Innovation Strategy

9.1 How Can We Innovate? Innovation as a Management Process

Summary

References

10 Operating
Mickey Howard, Fu Jia & Zhaohui Wu

Introduction

10.0 Transition to the Triple Bottom Line

10.1 Industrial Ecology and Closing the Loop

10.2 Sustainability Standards, Certification and Measures

10.3 Stakeholder Management

Summary

References

11 Marketing
Ken Peattie and Frank-Martin Belz

Introduction

From 20th to 21st Century Marketing

11.0 Sustainability and Marketing: An Evolving Relationship

11.1 Sustainability Marketing: Marketing for the 21st Century

11.2 From Products to Customer Solutions

11.3 From Price to Consumer Cost

11.4 From Place to Convenience

11.5 From Promotion to Communication

11.6 Sustainability Marketing as a Transformational Force

11.7 Conclusion

Summary

References

12 Accounting
Stephen Jollands

Introduction

12.0 Accounting and Sustainability

12.1 Financial Accounting

12.2 Management Accounting

12.3 Conclusion: Addressing the meta- and sub-questions

Summary

References

13 Entrepreneurship
Tony Cooke

Introduction

13.0 The ‘Cult’ of Entrepreneurship?

13.1 A Brief History of Entrepreneurship Theory

13.2 Towards One Planet Entrepreneurship

Summary

References

14 Transitioning
Thomas Dyllick & Katrin Muff

Introduction

14.0 Sustainable Business and Sustainable Development: The Big Disconnect

14.1 Understanding Our Global Sustainability Challenges

14.2 Different Approaches to Framing Business Sustainability

14.3 Introducing a Typology for Business Sustainability

14.4 Managing Business Sustainability: Organizational Characteristics      

14.5 Conclusion

Summary

References

15 Conclusion
Sally Jeanrenaud, Jean-Paul Jeanrenaud & Jonathan Gosling

15.0 The Challenges: The One Planet Predicament

15.1 Sustainable Business: A One Planet Approach

15.2 Change for Good

15.3 Transforming Business Management Education

References

Index

At least five major strands of thought shape the content and style:

1 Business Serving Society
2 Integrating Planetary Boundaries and Social Foundations
3 Supporting the Transformation of Business and Management Education
4 Mainstreaming Sustainability within the MBA Curricula
5 Respecting Diversity of Voices