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Taking Ideas to Market: Innovation 01.08

Taking Ideas to Market: Innovation 01.08

Tim Jones, Simon Kirby, Anna Soisalo

ISBN: 978-1-841-12314-1

Apr 2002, Capstone

118 pages

In Stock



Fast track route to successfully taking new ideas to market

Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery

Examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen

Includes a comprehensive resources guide

Introduction to Express Exec


What is Ideas to Market?

The Evolution of Ideas to Market

The E-Dimension

The Global Dimension

The State of the Art

In Practice

Key Concepts and Thinkers


Ten Steps Taking Ideas to Market

Frequently Asked Questions (FAQs)