About the Author
Alan Palmer was educated at Oxford and INSEAD and has spent most of his career working for advertising agencies and management consultancies in London and Paris. He is a senior figure at Interactifs, who provide coaching and training to a variety of major clients from financial services to the car industry, from business schools to manufacturing companies. The company is based in France but operates in some 20 countries in Europe, the Middle East, Asia and North America. Alan runs the UK operation of the business, which incorporates English-speaking divisions of Interactifs France's clients as well as customers unique to the UK.