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Television in the Antenna Age: A Concise History

Television in the Antenna Age: A Concise History

David Marc, Robert Thompson

ISBN: 978-0-631-21543-1

Dec 2004, Wiley-Blackwell

152 pages

In Stock

$135.00

Description

Television in the Antenna Age is a brief, accessible, and engaging overview of the medium’s history and development in the US. Integrating three major concerns--television as an industry, a technology, and an art—the book is a basic primer on the complex, fascinating, and often overlooked story of television and its impact on American life.

  • Covers the entire history of American television, from its urban, middle-class beginnings in the late 40s, to the contemporary impact of new technologies and consolidated corporate.

  • Includes interview segments with industry insiders, pictures, and sidebars to illustrate important figures, trends, and events

Foreword ix

Preface xi

Acknowledgments xiii

1 No Small Potatoes 1

Communication and Transportation: The Divorce 1

Water, Water Everywhere 6

Electrical Bananas 9

Here Comes the Judge 10

Say What? 11

2 A Downstream Medium 21

The Show Business 22

Radical Consumerism Occupies the Middle 27

Networking 31

Quality Control 34

3 A Burning Bush? 37

Broadcasting: Love It or Need It? 38

A Vertical System of Culture 44

Compatible Software 46

4 Staging and Screening 53

Sets 53

Getting with the Program 55

The Origins of ABC 58

5 Corruption and Plateau 66

Technology 66

Industry 67

Art 67

Scandals and Shake-Outs 70

6 Dull as Paint and Just as Colorful 76

TV Rules 76

Just Plain Folks 84

Television Gothic 86

7 A Myth is as Good as a Smile 89

When No News Was Good News . . . in Prime Time 91

Shows Without Trees 94

As Real As It Got 98

Regulation and Social Effects 103

Programming and the Television Industry 108

8 Oligopoly Lost and Found 111

The Train and the Station 114

The Shock of the News 121

The Third Mask of Janus 126

Index 131

“One could hardly ask for a more entertaining introduction to the history of entertainment media and its role in contemporary culture.” Stephen O’Leary, Annenberg School for Communication, USC

  • Provides a brief, accessible, and engaging overview of television’s history and development in the US by two prominent experts on television and popular culture




  • Covers the entire history of American television, from its urban, middle-class beginnings, through its arrested development in the late 40s, its rise to dominance as a mass medium in the 50s, and its slowly maturing content stream throughout the 60s and 70s


  • Explores the effect, since the 80s, of competing technologies, consolidation of media ownership and the emerging aesthetics of 21st-century programming


  • Includes interview segments with industry insiders, pictures, and sidebars to illustrate important figures, trends, and events.