The Top Two Greatest Sales Ideas of All Time and Five that Make Them Useable, Plus the Start to Selling Value.
Idea 1 – Never interrupt a customer to make a point.
Idea 2 – Focus on milestones and progress targets.
Idea 3 – ABC: Always Be Closing.
Idea 4 – STEP: Signal The End Point.
Idea 5 – SMART: Stretching, Measurable, Achievable, Related to the customer and Time-targeted.
Idea 6 – Listen to and learn from other people’s jargon.
Idea 7 – Understanding the real need.
Idea 8 – Remember that nobody said life was easy.
Idea 9 – Start thinking about selling value.
The Ten Greatest Sales Ideas for Creating Interest.
Idea 10 – Use surprise to demonstrate technological excellence.
Idea 11 – Use surprise to get people to read your mailshot.
Idea 12 – Keep your marketing up to date with real trends.
Idea 13 – Follow the right fads.
Idea 14 – Use technological progress in every part of your marketing effort.
Idea 15 – Make sure new products fit the brand name.
Idea 16 – Make your friends your customers.
Idea 17 – The old ones are sometimes the best ones.
Idea 18 – Use your own money to sell your goods.
Idea 19 – Use channels.
The Ten Greatest Sales Ideas for Establishing Need.
Idea 20 – Avoid a major gaffe.
Idea 21 – Ask your customers about their business case.
Idea 22 – Think like a fish.
Idea 23 – Don’t push if he doesn’t want it.
Idea 24 – Make the product irrelevant to the sale.
Idea 25 – Don’t miss the main need.
Idea 26 – Use endorsements.
Idea 27 – Make sure you want as well as need the business.
Idea 28 – Where there is a need there is an opportunity.
Idea 29 – As a last resort take action to create the need.
The Seven Greatest Sales Ideas for Selling Through an Agreed Basis of Decision.
Idea 30 – Break the basis of decision into three points.
Idea 31 – Use the basis of decision to establish need.
Idea 32 – Use the basis of decision in making written proposals.
Idea 33 – Use the basis of decision to handle price objections.
Idea 34 – Use the basis of decision to discuss wins and losses.
Idea 35 – Identify real ‘value for money’.
Idea 36 – Prove that the customer is getting ‘value for money’.
The Eight Greatest Sales Ideas for Presenting Your Case.
Idea 37 – Make sure the whole team is talking to customers.
Idea 38 – Present yourself well.
Idea 39 – Look at payment from the customer’s point of view.
Idea 40 – Target the decision-maker.
Idea 41 – If someone says they are a poor presenter, believe them.
Idea 42 – Present the numbers in a way that suits the customer.
Idea 43 – Use the cup of coffee close to present to a committee.
Idea 44 – Don’t get mugged by politicians.
The Five Greatest Sales Ideas for Remembering that There is Always a Way.
Idea 45 – Remember there is always a way (1).
Idea 46 – Remember there is always a way (2).
Idea 47 – Remember there is always a way (3).
Idea 48 – Remember there is always a way (4).
Idea 49 – Remember there is always a way (5).
Idea 50 – Remember there is always a way to make a gaffe.
The Four Greatest Sales Ideas for Selling in a Small Retail Outlet.
Idea 51 – Treat your customers as what they are – your purpose in life.
Idea 52 – Count your customers.
Idea 53 – Diversify carefully.
Idea 54 – First run a pilot.
The Six Greatest Sales Ideas for Dealing with Difficult Products and Markets.
Idea 55 – Use physical attractiveness to sell rubbish.
Idea 56 – If at first it succeeds, sell it again and again.
Idea 57 – Obey the rules of supply and demand.
Idea 58 – Use television to cash in on fear.
Idea 59 – Look out for different cultures.
Idea 60 – Don’t make people want their own back.
The Seven Greatest Sales Tips for Salespeople.
Idea 61 – Learn to read upside down.
Idea 62 – Learn to read from the side.
Idea 63 – Don’t fall for the ‘We’ll book your air ticket’ ploy.
Idea 64 – Make your customer want to solve your problem.
Idea 65 – Don’t overplan.
Idea 66 – People buy from people.
Idea 67 – ‘It’s about the customer, stupid’.
The Six Greatest Sales Ideas for Planning a Complex Sale.
Idea 68 – Get the timing right.
Idea 69 – Set a stretching campaign goal.
Idea 70 – Check sales campaign goals with the customer.
Idea 71 – Use a structured campaign planning process.
Idea 72 – Go through a structured campaign planning process step-by-step.
Idea 73 – Drive a campaign plan from an assessment of the customer’s business issues.
The Four Greatest Sales Ideas for Qualifying Out Proactively.
Idea 74 – Use a very direct approach by asking a hard question.
Idea 75 – Ask a logical and serious business question.
Idea 76 – Ask the prospect to do something.
Idea 77 – Use the ‘obvious decision’ ploy.
The Three Greatest Sales Ideas for Closing the Deal Softly, Softly.
Idea 78 – Use the trial close.
Idea 79 – Use an alternative close.
Idea 80 – Use the mouth of babes.