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The 7 Irrefutable Rules of Small Business Growth

Steven S. Little

ISBN: 978-0-471-70760-8 February 2005 256 Pages


Starting a small business and making it a success isn’t easy. In fact, most small business owners don’t get rich and many fail. This book presents the straight truth on small business success. It doesn’t offer cure-alls for every small business. Instead, it outlines real, effective principles for continued small business growth and success. Written by business growth expert Steven Little, The 7 Irrefutable Rules of Small Business Growth skips empty small business positivism in exchange for real-world, practical solutions. If you’re a small business owner or an entrepreneur just starting out, you’ll find answers to all your most important questions on topics such as technology, business plans, hiring, and much more.
Preface: Did I Really Say “Irrefutable”?


About the Author.

Chapter 1: A Realist’s View of the Small Business Landscape.

Chapter 2: Are You Really the Entrepreneurial Type?

Chapter 3: RULE 1: Establish and Maintain a Strong Sense of Purpose.

Chapter 4: RULE 2: Thoroughly Understand the Marketplace.

Chapter 5: RULE 3: Build an Effective Growth Planning System.

Chapter 6: RULE 4: Develop Customer-Driven Processes.

Chapter 7: RULE 5: Put the Power of Technology to Work.

Chapter 8: RULE 6: Attract and Keep the Best and the Brightest.

Chapter 9: RULE 7: See the Future More Clearly.

Appendix: Personality Tests That Measure Entrepreneurial Types.