About the Author
W. CRAIG REED is an award-winning sales, marketing, and leadership consultant and executive coach, a former U.S. Navy Diver, and the New York Times bestselling author of eight books, including the critically acclaimed Red November. Reed has provided executive consulting and coaching for Adobe, Apple, Avnet, Booz Allen Hamilton, Cisco, HP, IBM, SAP, Symantec, and dozens of other firms. His Neuron Principles have been successfully adopted and proven across more than 500,000 professionals and 50,000 organizations worldwide. Reed was a former vice president and board director for the Silicon Valley American Marketing Association and is the co-founder of the Us4Warriors Foundation San Diego County's number one Veteran's Non-profit. Proceeds from his books benefit this foundation.