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The Analytics Lifecycle Toolkit: A Practical Guide for an Effective Analytics Capability

The Analytics Lifecycle Toolkit: A Practical Guide for an Effective Analytics Capability

Gregory S. Nelson

ISBN: 978-1-119-42510-6 March 2018 464 Pages




An evidence-based organizational framework for exceptional analytics team results

The Analytics Lifecycle Toolkit provides managers with a practical manual for integrating data management and analytic technologies into their organization. Author Gregory Nelson has encountered hundreds of unique perspectives on analytics optimization from across industries; over the years, successful strategies have proven to share certain practices, skillsets, expertise, and structural traits. In this book, he details the concepts, people and processes that contribute to exemplary results, and shares an organizational framework for analytics team functions and roles. By merging analytic culture with data and technology strategies, this framework creates understanding for analytics leaders and a toolbox for practitioners. Focused on team effectiveness and the design thinking surrounding product creation, the framework is illustrated by real-world case studies to show how effective analytics team leadership works on the ground.

Tools and templates include best practices for process improvement, workforce enablement, and leadership support, while guidance includes both conceptual discussion of the analytics life cycle and detailed process descriptions. Readers will be equipped to:

  • Master fundamental concepts and practices of the analytics life cycle
  • Understand the knowledge domains and best practices for each stage
  • Delve into the details of analytical team processes and process optimization
  • Utilize a robust toolkit designed to support analytic team effectiveness

The analytics life cycle includes a diverse set of considerations involving the people, processes, culture, data, and technology, and managers needing stellar analytics performance must understand their unique role in the process of winnowing the big picture down to meaningful action. The Analytics Lifecycle Toolkit provides expert perspective and much-needed insight to managers, while providing practitioners with a new set of tools for optimizing results.

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Preface xi

Acknowledgments xv


Chapter 1 Analytics Overview 3

Chapter 2 The People of Analytics 38

Chapter 3 Organizational Context for Analytics 68

Chapter 4 Data Strategy, Platforms, and Architecture 95


Chapter 5 The Analytics Lifecycle Toolkit 129

Chapter 6 Problem Framing 148

Chapter 7 Data Sensemaking 185

Chapter 8 Analytics Model Development 218

Chapter 9 Results Activation 266

Chapter 10 Analytics Product Management 301


Chapter 11 Actioning Analytics 351

Chapter 12 Core Competencies for Analytics Teams 386

Chapter 13 The Future of Analytics 424

About the Author 433

About the Companion Web Site 435

Index 437