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The Art and Style of Product Photography

The Art and Style of Product Photography

J. Dennis Thomas

ISBN: 978-1-118-72162-9

Dec 2013

288 pages

$25.99

Description

High quality images sell products. Here's how you do it.

From cereal boxes to billboards to photos on Amazon, product photos have a strong impact on viewers. Now you can master the secrets of effective product photography with this essential guide. Author J. Dennis Thomas guides you through the basics, from selecting the right equipment and practicing different lighting techniques to controlling exposure, using backgrounds and props, and much more. Whether it's jewelry, food, fashion, or other products, learn how to photograph for effective selling, while building the skills and tools you need for a career.

  • Explains how to produce quality photos for product or commercial photography, including fashion, food, jewelry, technology, and more
  • The author is a professional photographer whose work has been published in major U.S. magazines including Rolling Stone, Elle, W Magazine, and US Weekly
  • Covers choosing the right equipment, practicing different lighting techniques, controlling exposure, using backgrounds and props, and more
  • Gives new and even experienced photographers the tools they need to build careers in product photography

Take photographs that impress, intrigue, dazzle, and sell with The Art and Style of Product Photography.

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Chapter 1 Choosing The Essential Equipment 2

Chapter 2 Selecting Lighting Equipment 26

Chapter 3 Controlling and Evaluating Exposure 56

Chapter 4 Controlling and Directing Light 78

Chapter 5 Using Backgrounds, Sets, and Props 100

Chapter 6 Assembling the Necessary Supplies 114

Chapter 7 Composing an Image to Suit the Product 124

Chapter 8 Applying Special Techniques for Reflective Products 150

Chapter 9 Applying Special Techniques for General Products 214

Chapter 10 Capturing, Editing, and Processing Images 246

Understanding Camera Modes 260

Glossary 266

Index 272