1. The amazing world of markets.
A trip to the market.
No words, but mutual benefit.
Markets are everywhere.
Time, place and trust.
Who? What? Where? Why?.
Markets are a force for good.
Getting resources to their best use.
2. How specialization and exchange make us rich.
Markets weren’t born yesterday.
Money makes the world go round oblong.
Exchange is Natural.
Why we exchange so much.
Collaboration through - disagreement.
Specialization and efficiency.
The huge productive power of specialization.
Specialization makes you slicker.
The spiralling success of specialization.
3. The instant messaging system of price.
Price is an instruction as well as a fact.
Buyers, sellers and market prices.
X marks the (perfect) spot.
Now the bad news.
The impossibility of perfect information.
The market is a discovery process.
Help me, information.
The instant messaging of price.
Our unintended genius.
Price eliminates waste.
Markets are only human.
It’s hard to find good stuff.
The costs of doing a deal.
4. Killing the messenger.
Zen and the art of price maintenance.
Soldering up the price mechanism.
Wage and price controls.
Controls mess up the market.
Distorting price through subsidy.
That ol’ black market.
I get high prices (with a little help from the state).
Patents and copyright.
Occupational licensure: then……and now.
5. The driving force of competition.
Keeping it in the family.
The joy of voluntary exchange.
Competition spreads the benefit.
Competition on quality.
Why prices aren’t uniform.
Imperfect competition and prices.
How speculators benefit society.
Why markets need entrepreneurs.
6. The rules of the market.
Honesty really is the best policy.
Exchange is built on trust.
Brands communicate trust.
Longevity, solidity and endorsement.
In God we trust - others pay cash.
Setting and enforcing the rules.
The unwritten rules.
Property includes human effort.
Property security is vital to markets.
Property rights are determined by law and convention.
The choice of rules determines the outcome.
The design of auctions.
Markets don’t just happen.
7. Market failure (and government failure).
Bubbles, booms, downturns and depressions.
Markets struggle with human psychology.
Time and speed.
The inconvenient reality.
A market in emissions.
A price on congestion.
Tradable fishing rights.
A shooting market saves game.
8. The morality of the market.
Self-interest and greed.
Harmony versus politics.
Unfairness and inequality.
Trafficking and exploitation.
The domination of big business.
Limits to market domination.
The moral superiority of markets.
9. How to grow a market.
Economic achievement gets real.
The triumph of the market?
Handbagging the state.
Recipe for a successful market.
Growing markets over the net.
The question of online trust.
The slow growth of the market in China.
The only real way to wealth.