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The Best Service is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs

The Best Service is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs

Bill Price, David Jaffe

ISBN: 978-0-470-18908-5

Mar 2008

336 pages

In Stock

$29.95

Description

In this groundbreaking book, Bill Price and David Jaffe offer a new, game-changing approach, showing how managers are taking the wrong path and are using the wrong metrics to measure customer service. Customer service, they assert, is only needed when a company does something wrong—eliminating the need for service is the best way to satisfy customers. To be successful, companies need to treat service as a data point of dysfunction and figure what they need to do to eliminate the demand. The Best Service Is No Service outlines these seven principles to deliver the best service that ultimately leads to ""no service"":
  • Eliminate dumb contacts
  • Create engaging self-service
  • Be proactive
  • Make it easy to contact your company
  • Own the actions across the company
  • Listen and act
  • Deliver great service experiences

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Introduction: Why We Wrote This Book.

1 Challenge Customer Demand for Service: Instead of Coping with Demand.

2 Eliminate Dumb Contacts: Instead of Handling Them Again and Again.

3 Create Engaging Self-Service: Instead of Preventing Contact.

4 Be Proactive: Instead of Waiting to Respond.

5 Make It Really Easy to Contact Your Company: Instead of Dodging the Bullet.

6 Own the Actions Across the Organization: Instead of Blaming Customer Service.

7 Listen and Act: Instead of Letting Customer Insights Slip Away.

8 Deliver Great Service Experiences: How to Delight Customers with Awesome Support When They Need It.

Appendix A: Best Service Survey.

Appendix B: Glossary.

Appendix C: Bibliography.

Notes.

Acknowledgments.

About the Authors.

Index.

""admirably straightforward book… refreshingly no-nonsense"". (Financial Times , Thursday 27th March 2008)