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The Blackwell Encyclopedia of Management, Volume 9, Marketing, 2nd Edition

The Blackwell Encyclopedia of Management, Volume 9, Marketing, 2nd Edition

Dale Littler (Editor)

ISBN: 978-1-405-10254-4 June 2006 Wiley-Blackwell 416 Pages

 Hardcover

In Stock

$170.00

Description

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends.
  • Features over 250 entries
  • Includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy
  • Assesses the implications of developments in new information and communications technologies
  • Contains extensive revisions to the section on retailing to embrace contemporary trends
Preface.

About the Editors. 

Contributors.

Dictionary Entries A-Z.

Index.


  • features over 250 entries;
  • includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy;
  • assesses the implications of developments in new information and communications technologies;
  • contains extensive revisions to the section on retailing to embrace contemporary trends.