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The Blackwell Encyclopedia of Management and Encyclopedic Dictionaries, The Blackwell Encyclopedic Dictionary of Marketing

The Blackwell Encyclopedia of Management and Encyclopedic Dictionaries, The Blackwell Encyclopedic Dictionary of Marketing

Barbara R. Lewis (Editor), Dale Littler (Editor)

ISBN: 978-0-631-21485-4

May 1999, Wiley-Blackwell

284 pages

Select type: Paperback

In Stock

$65.95

Description

The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
Preface.

List of Contributors.

Dictionary Entries A-Z.

Index.