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The Blackwell Encyclopedic Dictionary of Marketing

Paperback

$65.95

The Blackwell Encyclopedic Dictionary of Marketing

Barbara R. Lewis (Editor), Dale Littler (Editor)

ISBN: 978-0-631-21485-4 May 1999 Wiley-Blackwell 284 Pages

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Description

The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
Preface.

List of Contributors.

Dictionary Entries A-Z.

Index.