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The Blue Line Imperative: What Managing for Value Really Means

The Blue Line Imperative: What Managing for Value Really Means

Kevin Kaiser, S. David Young

ISBN: 978-1-119-20792-4

Sep 2015, Jossey-Bass

320 pages

Description

A groundbreaking guide to making profitable business decisions

Do you wonder why your value initiatives aren't providing the payoff you'd hoped for? Could it be because you've been thinking about value all wrong? According to the authors of this groundbreaking guide, there's a very good chance that you have. Using examples from leading companies worldwide, they explain why every decision a company makes either creates value or detracts from it, and why, if they hope to survive and thrive in today's increasingly competitive global marketplace, company leaders must make value-creation the centrepiece of every business decision. Authors Kaiser and Young have dubbed this approach "Blue-Line Management," (BLM), and in this entertaining, highly accessible book, they delineate BLM principles and practices and show you how to implement them in your company.

  • Explains why the failure to properly define and assess value often makes it difficult for the people who manage businesses to effect long-term success
  • Offers guidelines for making the satisfaction of customer needs and wants—i.e. value creation—the driver of all business activities
  • The authors are respected academics at INSEAD, the world's largest and most respected graduate business school, with campuses in Europe, Asia and the Middle East

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Preface vii

Acknowledgements ix

Chapter 1 What is Value? 1

Chapter 2 The Global Capital Markets 23

Chapter 3 The Opportunity Cost of Capital 45

Chapter 4 The Expected Future Free Cash Flows 71

Chapter 5 Blue-line Management 93

Chapter 6 Shifting to Blue 115

Chapter 7 The Hazard of Growth 135

Chapter 8 Creating a Blue-line Culture 159

Chapter 9 Trust and Hierarchy in Blue-line Management 195

Chapter 10 Value and Decision Making 219

Chapter 11 Getting Net Present Value Right 233

Chapter 12 Becoming a Blue-line Manager 269

Appendix Blue-line Questions 289

Index 297