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The Bullseye Principle: Mastering Intention-Based Communication to Collaborate, Execute, and Succeed

The Bullseye Principle: Mastering Intention-Based Communication to Collaborate, Execute, and Succeed

David Lewis, G. Riley Mills

ISBN: 978-1-119-48471-4 April 2018 304 Pages


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Critical communication lessons for sustained corporate success

The Bullseye Principle is the definitive how-to guide for communicating, collaborating, and executing as a leader in the corporate arena. With these “soft skills” trending above technical knowledge in executive wish lists, this book provides invaluable guidance for new and experienced leaders alike; from the planning stages to the outcome and beyond, the discussion features critical insight and actionable tips based on award-winning methods. Polish your presence, utilize intention, influence emotion, engage workers, build relationships, make connections, and leverage the power of storytelling—it all comes down to technique. This book shows you everything you need to know to start communicating more effectively, starting today.

The success of any communication rests more on how the information is conveyed than what that information actually is; at every level, in every sphere, effective leaders strive to master key skills that inspire, empower, motivate, and more. This book gives you a solid blueprint for effective communication in nearly any situation, merging the practical and theoretical to help you:

  • Master the most challenging business interactions
  • Become more influential as a leader and communicator
  • Adopt a 3-step methodology to collaborate more effectively
  • Build your personal brand and executive presence toward sustained success

Most people believe that their communications skills are satisfactory for their jobs—most managers would disagree. That gap in perception presents a problem that ripples beyond your chances of promotion—where your communication fails, it has the capacity to affect the organization as a whole. The Bullseye Principle helps you build a robust repertoire of communication skills that put you ahead of the pack.

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Introduction 1

Hit Your Mark 11

Utilizing Intention to Maximize Message Impact

2 Define Your Personal Brand 35

Establishing and Projecting Executive Presence

3 Land the Job 59

Strategic Interviewing Techniques to Get You Hired

4 Communicate Like a Leader 83

Influencing Emotion through Style, and Delivery

5 Inspire and Motivate Others 105

Engaging Workers and Leading a Team through Change

6 Build Relationships 129

Making Connections, Establishing Trust and Earning Respect

7 Create a Memorable Narrative 155

Leveraging the Power of Storytelling in Business

8 Handle Difficult Conversations 179

Providing Feedback, Managing Emotions, and Speaking in the Moment

9 Run Killer Meetings 203

Facilitating Like a Pro to Get Results

10 Make the Sale 225

Being Assertive, Influencing Others, and Preparing to Engage

Notes 245

Glossary of Terms 269

Acknowledgments 275

About the Authors 279

Index 283