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The Collaboration Economy: How to Meet Business, Social, and Environmental Needs and Gain Competitive Advantage

The Collaboration Economy: How to Meet Business, Social, and Environmental Needs and Gain Competitive Advantage

Eric Lowitt

ISBN: 978-1-118-57336-5

Apr 2013, Jossey-Bass

256 pages



How six industries are collaborating with competitors, society, and the public sector for competitive advantage

No longer can we consume the equivalent of 1.3 Earths resources and expect to remain prosperous in perpetuity. We need a new economic paradigm, one that yields growth in a way that strengthens the global systems we rely on daily for survival, such as the global water, food, and energy systems. The Collaboration Economy—a model where the private, public, and civil sectors collaborate for prosperity that can last in perpetuity—is emerging. But what does this economic model look like? How does it work? How can companies survive and thrive in the Collaboration Economy?

The Collaboration Economy provides easy to use frameworks and tools to enable leaders of industry, of government, and of society to lead the effort to align growth with sustainable development.

  • Offers a plan for how the private, public, and civil sectors can successfully collaborate to steward resources, fortify global water, food, and energy systems, and spark a new era of prosperity at the same time
  • Contains case study profiles of the leaders of the Collaboration Economy, including Unilever, GE, Coca-Cola, Nestle Waters North America, Grieg Green, and the European Parliament
  • Written by Eric Lowitt, a globally recognized and sought after consultant, thought leader, and speaker in the fields of competitive strategy, growth, and sustainability, who has been named one of the Global Top 100 Thought Leaders on Trustworthy Business Behavior by Trust Across America

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Preface vii

Acknowledgments xi

Introduction 1

Part One: Welcome to the Collaboration Economy 13

1. The Collaboration Economy: Prosperity and Social Dimensions Aligned 15

Part Two: Bringing the Collaboration Economy to Life and Scale 43

2. Renewing the Global Energy Sector 45
Eric Lowitt

3. Turning Packaging Materials into Capital 67
Kim Jeffery, Michael Washburn, Robert F. Kennedy Jr., Chris Bartle, and Eric Lowitt

4. Renewing the Global Food System 87
Jan Kees Vis, Hal Hamilton, and Eric Lowitt

5. Responsibility as Profitability: Toward Responsible Shipbreaking 107
Petter Heier and Eric Lowitt

6. Renewing Consumerism 125
Judith Merkies MEP, Roope Mokka, and Eric Lowitt

7. Connecting the Water Drops 143
Bea Perez and Eric Lowitt

Part Three: Putting It All Together to Move Forward 169

8. Becoming a Collaborative Leader 171

9. Winning in the Collaboration Economy 187

10. Where Do We Go from Here? 213

Endnotes 223

About the Author 233

Index 234