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The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success

The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success

Marty Weintraub, Lauren Litwinka

ISBN: 978-1-118-46685-8

Jan 2013

336 pages

In Stock

$39.99

Description

A unique approach to today's hottest new job in social media

Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily, The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is the perfect resource for how to do this increasingly high-profile and crucial job. The book features proven tactics and techniques for effective management and includes more than 40 field-tested tools and templates.

If you're a social community manager, learn how to grow a community and achieve the results you need. Topics include a detailed guide to today's social media platforms, how to organize and successfully share content, using metrics and reporting, and more.

  • Helps social media community managers develop, cultivate, and convert their social media communities
  • Does a deep dive into today's crucial social media platforms
  • Provides a complete toolkit of over 40 field-tested tools and templates on everything from how to craft a plan to developing an editorial calendar, tracking results, and more
  • Explains how you can organize and successfully share content among your target community and how to leverage that content to further amplify your message

The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is a must-have resource for one of the hottest new careers in today's social world.

Introduction xxi

Chapter 1 The Social Media Community Manager's Role 1

Chapter 2 Timeless Tenets of Non-Gratuitous Social Behavior 35

Chapter 3 Hit the Ground Running! 77

Chapter 4 Content, Reputation, and Hardcore Listening Hacks 141

Chapter 5 Finding Themed Conversations: The Superior CM's Edge 175

Chapter 6 Dominate with Paid Organic Amplifi cation 207

Chapter 7 Community Crisis Management 231

Chapter 8 Measuring Success! State-of-the-Art Social Metrics 255

Appendix A Social Media Community Manager Job Description 281

Appendix B The Big List of Community Management Tools and Analytics 289

Appendix C 72 Must-Follow Online Marketing Geniuses 297

Index 301

Analytics Tools
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Community Manager Checklist
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Doomsday Keywords
Download
Evaluating Buzz Detection (Listening) Tools
Download
Facebook Insights-Recommended Reports
Download
Free Social Analytics Tools
Download
Galactic Guide to Social Media
Download
International, Multilingual, and Translation Hacks
Download
Outlook Dashboard Building
Download
Psychographic Targeting Questionaire
Download
Raven-Build-Reports
Download
Raven-Social-Stream
Download
Sample Marketing Plan
Download
Sample Publication Calendar
Download
Social Marketing Plan Intake
Download
Social Marketing Sample Answers
Download
Social Media Directories and Managers
Download
Sourcing Feeds
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Sample CM Budget-Request Template
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