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The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services

The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services

Cameron S. Foote

ISBN: 978-0-393-73347-1

*Norton agency titles

128 pages

Select type: Hardcover

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Description

Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.