About the Author
Brent has long been fascinated with extreme achievers and discovered that there was a lack of coherent explanation about why extreme achievers are as they are. His first book on this subject, The Outsider's Edge: The Making of Self-made Billionaires, was published in 2007. He studied famous self-made billionaires, not out of a in 2007. He studied famous self-made billionaires, not out of a fascination with getting rich, but in order to understand why they got rich and others didn't. Having successfully identified the factors that lead to extreme wealth, Brent explores what factors lead people to become cultural icons in this book.