Preface The Insurgent Consumer.
About the Author.
Introduction A New Communications Paradigm.
PART I: Five Consumer Trends Turning the World Upside Down.
Chapter One: Consumer Skepticism Is at an All-Time High.
Chapter Two: The Media Is Fragmented and So Is the Audience.
Chapter Three: Who Is In Control of the Marketing Message?
(Guess What. It’s Not You!)
Chapter Four: Businesses, Improve Your Aim.
Chapter Five: Customers Are Mad as Hell, and They're Not Going to Take It Anymore.
Chapter Six: What's a Marketer to Do? (Start a Conversation).
PART II: Seven Proven Strategies to Grow Your Business.
Chapter Seven: Business Blogging: Your Social Media Marketing Headquarters.
Chapter Eight: Social Networks Strengthen Your Social Graph.
Chapter Nine: Niche Online Communities Can Benefit Your Business.
Chapter Ten: Microblogging: Social Media Marketing in 140 Characters or Less.
Chapter Eleven: Lights! Camera! Action! Use Online Video to Market Your Business.
Chapter Twelve: Podcasting (Overlooked, Underutilized Marketing Tool).
Chapter Thirteen: PR 2.0 (Introducing the Social Media News Release).
Chapter Fourteen: Other Social Media Marketing Tools.
PART III: Putting the Tools to Good Use.
(A Social Media Marketing Plan of Action).
Chapter Fifteen: A Brief Word About Web Sites, E-mail Marketing, and Search Engines.
Chapter Sixteen: Listening Is the New Marketing.
Chapter Seventeen: Now That You’ve Listened, It’s Time to Engage.
Chapter Eighteen: Measuring the Effectiveness of Your Social Media Marketing Plan.