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The Dream Cafe: Lessons in the Art of Radical Innovation

The Dream Cafe: Lessons in the Art of Radical Innovation

Duncan Bruce, Geoff Crook

ISBN: 978-1-118-97784-2

Apr 2015

288 pages

In Stock



Get out of the office and dream!

To keep your brand innovative you need to feed your creative spirit and the office is not the place to do that.  So get out, disrupt and reimagine the status quo, get into a café and dream.

Recreating the convivial, collaborative, creative world of the avant-garde the guys at The Dream Café have developed a fresh, new approach which is being used by major brands and businesses to great success. They create actual Dream Café locations – settings which encourage freedom of thought and collaboration. Explaining how space and process can be harnessed to produce the kind of unanticipated multicultural and interdisciplinary encounters that lead to unpredictable outcomes.

Now, for the first time, the innovation consultants at The Dream Café have made their model and methods available to us all in this exciting new book.

  • Focuses on the urgent need to enable major brand businesses to formulate, refine, and deliver the big brand idea that will disrupt and redefine the market
  • Shows how to innovate and stand out by embracing risk and innovation
  • Equal parts inspiration and practical implementation
  • The concept covered is currently being used extensively by major global brands and companies
Preface vii

A: Avant-Garde 1

B: Belligerence 11

C: Chaos 21

D: Dreaming 27

E: Experimentation 35

F: Fusion 47

G: Gut Reaction 55

H: Habitat 65

I: Imagination 77

J: Jest 83

K: Kinetic 91

L: Love 101

M: Multi-Sensory 113

N: Noticing 125

O: Organic 133

P: Prediction 145

Q: Questions 157

R: Risk 167

S: Synergy 177

T: Tripping 187

U: Understanding 197

V: Verification 209

W: Wonder 219

X: X-Rated 227

Y: Yearning 237

Z: Zeitgeist 245

Conclusions 253

Endnotes 263

Index 265

“I enjoyed this book and think it works well as a volume of ideas and innovation wisdom” (Cambridge Business, July 2015)