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The E-Myth Accountant: Why Most Accounting Practices Don't Work and What to Do About It

The E-Myth Accountant: Why Most Accounting Practices Don't Work and What to Do About It

Michael E. Gerber, M. Darren Root CPA.CITP

ISBN: 978-1-118-00783-9

Jan 2011

208 pages



Distilled small business advice for accounting practices

Many accountants in small and mid-size practices are experts when it comes to their professional knowledge, but may not have considered their practice as much from a business perspective.

Michael Gerber's The E-Myth Accountant fills this void, giving you powerful advice on everything you need to run your practice as a successful business, allowing you to achieve your goals and grow your practice. Featuring Gerber's signature easy-to-understand, easy-to-implement style, The E-Myth Accountant features

  • Gerber's universal appeal as a recognized expert on small businesses who has coached, taught, and trained over 60,000 small businesses
  • A recognized and widely respected co-author and leader in the accounting field

The E-Myth Accountant is the last guide you'll ever need to make the difference in building or developing your successful accounting practice.

A Word about This Book.

A Note from M. Darren Root.




Chapter 1: The Story of Steve and Peggy.

Chapter 2: This CPA’s Personal Journey.

Chapter 3: On the Subject of Money.

Chapter 4: The Pursuit of Money.

Chapter 5: On the Subject of Planning.

Chapter 6: The Value of Taking Aim.

Chapter 7: On the Subject of Management.

Chapter 8: Management by Design.

Chapter 9: On the Subject of People.

Chapter 10: We the People.

Chapter 11: On the Subject of Associate Accountants.

Chapter 12: Building a Professional Team.

Chapter 13: On the Subject of Estimating.

Chapter 14: The Value of Pricing.

Chapter 15: On the Subject of Clients.

Chapter 16: Making It All about the Client.

Chapter 17: On the Subject of Growth.

Chapter 18: The Art of Growth.

Chapter 19: On the Subject of Change.

Chapter 20: The Next Generation Accounting Firm.

Chapter 21: On the Subject of Time.

Chapter 22: Managing Choices, Not Time.

Chapter 23: On the Subject of Work.

Chapter 24: Getting to the Real Work.

Chapter 25: On the Subject of Taking Action.

Chapter 26: Getting Things Done.