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The E-Myth Accountant: Why Most Accounting Practices Don't Work and What to Do About It

The E-Myth Accountant: Why Most Accounting Practices Don't Work and What to Do About It

Michael E. Gerber, M. Darren Root CPA.CITP

ISBN: 978-1-118-00783-9 January 2011 208 Pages




Distilled small business advice for accounting practices

Many accountants in small and mid-size practices are experts when it comes to their professional knowledge, but may not have considered their practice as much from a business perspective.

Michael Gerber's The E-Myth Accountant fills this void, giving you powerful advice on everything you need to run your practice as a successful business, allowing you to achieve your goals and grow your practice. Featuring Gerber's signature easy-to-understand, easy-to-implement style, The E-Myth Accountant features

  • Gerber's universal appeal as a recognized expert on small businesses who has coached, taught, and trained over 60,000 small businesses
  • A recognized and widely respected co-author and leader in the accounting field

The E-Myth Accountant is the last guide you'll ever need to make the difference in building or developing your successful accounting practice.

A Word about This Book ix

A Note from M. Darren Root xi

Preface xv

Acknowledgments xix

Introduction xxi

Chapter 1: The Story of Steve and Peggy 1

Chapter 2: This CPA’s Personal Journey 9

Chapter 3: On the Subject of Money 13

Chapter 4: The Pursuit of Money 27

Chapter 5: On the Subject of Planning 35

Chapter 6: The Value of Taking Aim 47

Chapter 7: On the Subject of Management 59

Chapter 8: Management by Design 65

Chapter 9: On the Subject of People 71

Chapter 10: We the People 79

Chapter 11: On the Subject of Associate Accountants 85

Chapter 12: Building a Professional Team 89

Chapter 13: On the Subject of Estimating 95

Chapter 14: The Value of Pricing 99

Chapter 15: On the Subject of Clients 103

Chapter 16: Making It All about the Client 111

Chapter 17: On the Subject of Growth 119

Chapter 18: The Art of Growth 123

Chapter 19: On the Subject of Change 127

Chapter 20: The Next Generation Accounting Firm 137

Chapter 21: On the Subject of Time 143

Chapter 22: Managing Choices, Not Time 149

Chapter 23: On the Subject of Work 155

Chapter 24: Getting to the Real Work 161

Chapter 25: On the Subject of Taking Action 167

Chapter 26: Getting Things Done 175

Afterword 181