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The Everyday Entrepreneur

Rob Basso, Adina Genn (With)

ISBN: 978-1-118-14997-3 September 2011 192 Pages


A primer for pursuing entrepreneurial ambitions and achieving success

Filled with strategies and powerful anecdotes about defining and setting goals and pushing for entrepreneurial success, The Everyday Entrepreneur reveals how readers can apply the ambitions of a go-getter in their own lives, position themselves ahead of the pack, examine how to calculate risk, and understand the mindset necessary to venture forward on their own.

Unlike other books on the market, The Everyday Entrepreneur looks at tangible strategies for business owners to build wealth and financial freedom at any age and inspires those who think they may not have what it takes to get out and put plans into action.

  • Filled with valuable lessons about driving business growth and honing your entrepreneurial instincts to the fullest
  • Includes thoughtful interviews of successful individuals from diverse backgrounds

The Everyday Entrepreneur imparts meaningful stories and offers a guide to find your own success.

Foreword Jeff Hoffman ix

Acknowledgments xiii

Introduction 1

1 Lemonade Stands Are Just Too Static 5

2 Take the Blinders Off 21

3 Image and Reputation Matter 39

4 Is That a Leprechaun in Your Pocket, or Are You Just Happy to See Me? 53

5 Foster Bold Dreams, Bolder Actions 69

6 Humble Beginnings 87

7 Diving without a Shark Cage 103

8 Fun with Risks 119

9 The Corporate Game 133

Entrepreneurial Insights 151

Afterword 159

About the Author 161

Index 163