The Gender Intelligent Retailer: Discover the Connection Between Women Consumers and Business Growth
Chapter 1: Down on the Farm . . . .
Chapter 2: The Beaver and the Octopus.
Chapter 3: Going Beyond 2x4s and Nails.
Chapter 4: Organizational Readiness: So, Who's Driving This Tractor?
Chapter 5: Allstate Transitions to Organic.
Chapter 6: Controlling Your Company's PESTs: Product Development Through a Gender Lens.
Chapter 7: Controlling Your Company's PESTs: The Store Environment.
Chapter 8: Controlling Your Company's PESTs: Selling and Communication Tools: Getting Women to Listen.
Chapter 9: Controlling Your Company's PESTs: Creating Gender-Intelligent Points of Contact.
Chapter 10: Mountain Equipment Co-op: The Organic Standard.
Chapter 11: The Lay of the Land.