About the Author
Katherine Xin is Professor of Management at CEIBS and the editor-in-chief of Harvard Business Review (China). For the last two decades, Dr. Xin worked and lived in the US, Europe and Asia conducting research, teaching and consulting for multinational companies and global Chinese enterprises. She has published extensively and was previously on the faculties of IMD in Switzerland, the University of Southern California, and the Hong Kong University of Science and Technology. Her current research and consulting focus is on leadership, performance management and talent strategy.
Dr. Waldemar A. Pfoertsch is Research Fellow at CEIBS Shanghai, China, and Professor for international Business at the Pforzheim University, Germany. He was Associate Professor of Marketing at CEIBS from 2007 to 2010. Dr. Pfoertsch is the author of various books and numerous articles. The most current books are Ingredient Branding: Making the Invisible Visible, and B2B Brand Management, which he co-authored with Philip Kotler. He has also published textbooks about Business-to-Business marketing, social marketing, internet and internationalization strategies.
Dr. Shengjun Liu id Deputy Director of CEIBS Case Center and CEIBS Lujiazui International Finance Research Center. His books include China CEO: A Case Guide to Business Leaders in China, Flowers and Thorns: Globalization of Chinese Companies; Power of Management: Institutional Solutions to China’s Economic Challenges, etc. Dr. Liu is also a columnist for many Chinese leading media.