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The Green to Gold Business Playbook: How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function

Hardcover

$27.95

The Green to Gold Business Playbook: How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function

Daniel C. Esty, P.J. Simmons

ISBN: 978-0-470-59075-1 April 2011 456 Pages

Description

"Implement the green strategies outlined in Dan Esty's and Andrew Winston’s bestseller Green to Gold"

Hard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology, product design, sourcing, manufacturing, logistics and transportation, marketing, accounting, and other key business functions

Whether you are a climate change skeptic or an environmentalist, sustainability issues cannot be ignored in today’s corporate world.  With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an option—it’s a business imperative.

Unlike many green business books, the Playbook skips the environmental ideology and deals exclusively with tools and strategies that have been shown to cut costs, reduce risks, drive revenues, and build brand identity.

  • Builds on Dan Esty and Andrew Winston’s prizewinning Green to Gold, which has become a business classic and a staple of management training across the world.
  • Shows in detail how each business function or department can achieve an eco-advantage over the competition
  • Offers frameworks, checklists, and action plans applicable to any business–big or small, in manufacturing or services

The Green to Gold Business Playbook gives you the tools to make green work-and work profitably-for your business.

Preface ix

Acknowledgments xi

Part One Introduction 1

1 Why Every Business Needs an Eco-Strategy 3

2 How to Use This Book 17

Part Two Gear Up: What Leaders Need to Know 21

3 Building a Winning Eco-Advantage Strategy: Top 10 Action Items 23

4 Making the Internal Business Case for Going Greener 36

Part Three Analyze: Identify Your Eco-Risks and Opportunities 59

5 Spot the Eco-Issues that Could Impact Your Bottom Line 63

6 Assess and Measure Your Environmental Impacts 81

7 Benchmark Your Performance against Competitors and Best Practices 110

Part Four Strategize: How Each Business Function Can Benefit and Contribute 123

8 Office Activities 125

9 Buildings and Facilities 143

10 Information Technology 169

11 Product Design 190

12 Sourcing and Procurement 205

13 Manufacturing and Processing 221

14 Logistics and Transport 245

15 Marketing and Sales 268

16 Legal and Regulatory Affairs 287

17 Accounting and Finance 297

Part Five Mobilize: Execute and Engage 313

18 Create an Action Plan—and Execute 315

19 Build Your Climate Change Plan 328

20 Mobilize Employees and Build an Eco-Advantage Culture 340

21 Engaging Stakeholders 358

Part Six Optimize: Evaluate, Report, and Reassess 373

22 Communicate and Report Results 375

23 Celebrate Success and Promote Continuous Improvement 388

Notes 393

Index 429